echoloc

Factorial Tech Stack

All-in-one HR and people operations platform for mid-market teams across Europe

Software Development Barcelona, Barcelona 501–1,000 employees Founded 2016 Privately Held

Factorial operates an HR software suite spanning payroll, recruitment, time management, and analytics for mid-market companies. The hiring mix is heavily skewed toward sales (127 roles) and marketing (37) versus engineering (18), reflecting a business in go-to-market acceleration mode. Active projects center on partner ecosystems and channel sales, while pain points highlight DACH expansion and partner demand generation — signaling a shift from product-led adoption toward managed channel growth.

Tech Stack 106 technologies

Core StackHubSpot Salesforce Zapier Google Analytics Python JavaScript SAP Power BI Ruby on Rails React React Native Ruby Node.js TypeScript WordPress AWS Loom LinkedIn Excel Notion Microsoft Dynamics 365 Business Central Sage LinkedIn Sales Navigator Payflow Sales Navigator Chilipiper Aircall DATEV Pipedrive+73 more
AdoptingHubSpot Zendesk Jira Intercom Terraform Salesforce Service Cloud

What Factorial Is Building

Challenges

  • Partner demand generation
  • Expanding into dach market
  • Expanding partner ecosystem
  • Streamlining partner onboarding processes
  • Maximizing lead generation
  • Scaling new product category
  • Optimizing financial workflows
  • Building sales processes from scratch
  • Building local presence
  • Adapting product to client needs

Active Projects

  • Go-to-market strategy
  • Partner go-to-market initiatives
  • Lead generation strategy for key partners
  • Partner acquisition program
  • Building new business unit
  • Channel sales ecosystem
  • Early gtm playbooks
  • Test-and-learn bidding roadmap
  • Partner demand generation strategy
  • Certification program development

Hiring Activity

Decelerating240 roles · 70 in 30d

Department

Sales
127
Marketing
37
Engineering
18
Support
15
HR
10
Product
9
Finance
6
Ops
4

Seniority

Mid
83
Senior
52
Manager
33
Junior
30
Lead
24
Intern
7
Director
3
Staff
3

Notable leadership hires: Account Executive Lead, Head of Sales

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About Factorial

Factorial is a Barcelona-based HR and people operations platform serving over 15,000 clients across 95+ countries. The product consolidates administrative workflows — payroll, benefits, recruitment, time tracking, expense management, document handling — into a single interface for HR, finance, and IT teams. Founded in 2016, Factorial reached unicorn status in 2022. The company operates in 7 countries (Spain, Italy, Mexico, US, South Africa, Germany, Poland) with a primarily European customer base and is now scaling go-to-market and channel partnerships to accelerate growth in new regions.

HeadquartersBarcelona, Barcelona
Company Size501–1,000 employees
Founded2016
Hiring MarketsSpain, Italy, Mexico, United States, South Africa, Germany, Poland

Frequently Asked Questions

What tech stack does Factorial use?

Core stack: Python, JavaScript, Ruby on Rails, React, Node.js. CRM/sales: HubSpot, Salesforce. Finance: Microsoft Dynamics 365, SAP, Business Central, Sage. Infrastructure: AWS. Adopting Zendesk, Jira, and Terraform for customer support and infrastructure automation.

Where is Factorial headquartered?

Barcelona, Spain. The company was founded there in 2016 and now operates hiring pipelines across Spain, Italy, Mexico, United States, South Africa, Germany, and Poland.

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