Yelp Tech Stack

Local business review platform with advertising marketplace

Software Development San Francisco, CA 1,001–5,000 employees Founded 2004 Public Company

Yelp operates a review-driven marketplace connecting consumers to local businesses while monetizing through targeted advertising. Sales-dominated hiring (172 of 239 active roles) reflects aggressive expansion of SMB advertising products, supported by cloud infrastructure (AWS, GCP, Kubernetes) and a diverse backend stack (Python, Go, Rust, Java, Ruby). Core pain points—cold-call volume, SMB conversion, enterprise account retention—signal a sales organization scaling alongside product work on infrastructure automation (Terraform) and the emerging Yelp Assistant.

Tech Stack 62 technologies

Core StackSalesforce Google Ads Tableau Kubernetes AWS MySQL Cassandra Splunk Grafana Prometheus Python Puppet Jenkins Terraform Linux TypeScript Ruby Go Rust Java Bing Ads Excel SQL Google Meta TikTok Amazon Ads GCP Git Ubuntu+31 more

What Yelp Is Building

◆Challenges

Driving incremental revenue from existing enterprise accounts
High-volume outbound cold calling
Improving conversion rates
Revenue retention
Expanding enterprise sales
Selling advertising solutions to smbs
Restaurant owners need better reservation systems
Scalability challenges
Exceeding monthly revenue targets
Reliability of primary datastores

▲Active Projects

Territory strategy development
Selling yelp’s advertising solutions to small local businesses
Automating infrastructure with terraform
Strategic revenue growth opportunities
Scaling kubernetes clusters and aws infrastructure
Strategic revenue growth projects
Scalable architecture for yelp assistant
Partner onboarding
Yelp local social media curation
Designing new systems

Hiring Activity

Accelerating240 roles · 120 in 30d

Department

Sales

172

Engineering

Support

Marketing

Product

Security

Finance

Legal

Seniority

Mid

Director

Senior

Manager

Junior

Principal

Intern

Staff

Notable leadership hires: Sales Director, Brand Sales Director, Enterprise Account Director, Account Director, Director, Brand Sales

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About Yelp

Yelp is a public company founded in 2004 that connects consumers with local businesses through user-contributed reviews and ratings. The platform hosts more than 265 million reviews covering restaurants, salons, dentists, plumbers, and other service providers. Revenue is generated primarily through advertising solutions sold to local business owners and larger enterprise accounts. Engineering operates a distributed backend on AWS and GCP with MySQL, Cassandra, and Splunk for observability. The company maintains a remote-first workplace structure across the United States, Canada, United Kingdom, Ireland, and Mexico.

HeadquartersSan Francisco, CA

Company Size1,001–5,000 employees

Founded2004

Hiring MarketsUnited States, Canada, United Kingdom, Ireland, Mexico

Frequently Asked Questions

What tech stack does Yelp use?

Yelp's backend runs on Python, Go, Rust, and Java; databases include MySQL and Cassandra; infrastructure is orchestrated with Kubernetes on AWS and GCP; monitoring uses Splunk, Prometheus, and Grafana; infrastructure-as-code uses Terraform.

Where is Yelp headquartered?

Yelp is headquartered in San Francisco, CA. The company hires across the United States, Canada, United Kingdom, Ireland, and Mexico with a remote-first work model.