Yatsen Group 逸仙集团 Tech Stack
Multi-brand Chinese beauty group with direct-to-consumer digital focus
Yatsen Group is a publicly traded Chinese cosmetics holding company operating seven brands (Perfect Diary, Little Ondine, Pink Bear, Galénic, DR.WU, Eve Lom, EANTiM) built on direct-to-consumer sales across e-commerce and social platforms. The hiring profile reveals a marketing-heavy, content-first organization: 66 of 151 active roles are in marketing, with video direction and content operations as key leadership positions. Active projects cluster around live-streaming conversion, promotion optimization, and content production—signaling that operational efficiency in video commerce and real-time sales activation are the core tactical priorities.
Tech Stack 33 technologies
What Yatsen Group 逸仙集团 Is Building
◆Challenges
- Improving ad roi
- Improving sales performance
- Increasing gmv
- Video conversion rate improvement
- Improving live stream conversion rate
- Content production inefficiency
- Improving content quality
- Boosting product launch success
- Brand exposure increase
- Ad performance optimization
▲Active Projects
- New product development
- Promotion data monitoring and optimization
- Big promotion planning
- Dlp system construction and operation
- Live streaming strategy development
- Recruitment events and promotional material production
- Top-selling note research
- New product launch full plan
- Product launch management
- New product promotion
Hiring Activity
Department
Seniority
Notable leadership hires: Video Director, Content Operations Director, Production Director, Content Director
