Super app for ride-hailing, delivery, and financial services across North Africa and beyond
Yassir operates a multi-service platform (ride-hailing, last-mile delivery, fintech) across 45+ cities in North Africa and expanding into Europe and Sub-Saharan Africa. The tech stack is polyglot and production-scaled—iOS/Swift, Android/Kotlin, Node.js/TypeScript, PostgreSQL, Kubernetes, Redis—with Docker and Kubernetes actively being deployed at larger scale. Engineering headcount dwarfs other departments, and pain points cluster around backend scaling, cloud infrastructure, and ML operations, indicating a company pushing hard on reliability and algorithmic optimization as they expand the financial services layer.
Notable leadership hires: Analytics Head, Creative Director, Head of Engineering, Engineering Head, Head of Distribution
Yassir is a super app operating across North Africa (Algeria, Morocco, Tunisia) with recent expansion into France, Canada, and Sub-Saharan Africa. The core service is on-demand ride-hailing and last-mile delivery infrastructure; the company is now layering on financial services (payments, savings, lending) to serve a growing user base. Operations span 45+ cities across multiple countries, supported by a 501–1,000 person organization headquartered in Palo Alto. Active hiring spans 24 countries, with engineering and product dominating the org structure.
iOS (Swift, SwiftUI), Android (Kotlin), web (React, Next.js, Node.js, TypeScript), backend (PostgreSQL, REST, GraphQL, Java), infrastructure (Docker, Kubernetes, Redis, AWS, GCP, Azure), testing (Jest, Cypress, Selenium), and IaC (Terraform).
Distributed search applications, last-mile delivery platform, financial services (payments/lending), mobile apps (iOS/Android), Kubernetes-based infrastructure scaling, and AI-driven marketplace optimization and dynamic pricing.
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