Influencer marketing platform connecting brands with creators for social commerce
Xamble operates an influencer-centric digital marketing platform spanning content creation, performance marketing, and social commerce. The company is actively building live commerce capabilities and creator affiliate services while grappling with execution delays and performance tracking gaps — suggesting infrastructure limitations in campaign orchestration and real-time metrics. Hiring is concentrated in marketing roles with interns and juniors, indicating high-volume campaign execution work rather than product or platform expansion.
Xamble Group Limited (formerly Netccentric) is a public company listed on the Australian Securities Exchange, headquartered in Kuala Lumpur with offices in Malaysia and Taiwan. The platform assembles networks of creators and brands to execute influencer marketing, content marketing, social media marketing, performance marketing, and social commerce campaigns. The company serves mid-market to enterprise brands seeking growth through creator partnerships and live selling channels on platforms including TikTok, Instagram, and emerging Southeast Asian commerce networks.
Xamble operates across Instagram, TikTok, Meta, LinkedIn, and X for campaign execution, with Canva for content creation, Google Analytics and Sheets for reporting, and Shopee and TikTok Shop for commerce integration.
Active projects include live commerce integration, creator affiliate service launch, campaign performance optimization, expanding live streaming reach, and building creator pool capacity. Key challenges are execution delays, performance tracking gaps, and converting live stream viewers into buyers.
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