wob AG Tech Stack

B2B brand strategy and digital marketing agency serving German mid-market

Advertising Services Viernheim, Hessen 51–200 employees Founded 1973 Public Company

wob AG is a B2B marketing and branding agency founded in 1973, now operating across 51–200 employees in Viernheim. The tech stack—anchored in Pimcore (a PIM/CMS platform), Salesforce, and a full suite of analytics tools (Power BI, Looker Studio, Adobe Analytics, Tableau, Qlik)—reflects a agency structured around content management, client relationship tracking, and data-driven reporting. Hiring is concentrated in senior and director-level marketing and sales roles, suggesting a focus on client acquisition and account leadership rather than engineering scale.

Tech Stack 10 technologies

Core StackSalesforce Power BI Miro Google Analytics Tableau Pimcore PowerPoint Looker Studio Adobe Analytics Qlik

What wob AG Is Building

◆Challenges

Unused opportunities
Development potentials
Acquiring new business

▲Active Projects

Creative projects for well-known brands
Creative projects for hidden champions

Hiring Activity

Steady7 roles · 3 in 30d

Department

Marketing

Sales

Engineering

Seniority

Senior

Director

Notable leadership hires: Account Director

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About wob AG

wob AG delivers B2B branding, digital advertising, and lead-generation services to mid-market companies in Germany. The agency operates across branding strategy, creative development, media planning, marketing automation, and employer branding—positioning itself as a full-service shop for B2B brand builders. They work on creative projects for both established brands and hidden-champion manufacturers (a core German market segment). The Pimcore-centric stack supports content workflows and asset management, while Salesforce and business-intelligence tools (Power BI, Tableau, Adobe Analytics) drive client reporting and pipeline visibility.

HeadquartersViernheim, Hessen

Company Size51–200 employees

Founded1973

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does wob AG use?

Pimcore (CMS/PIM), Salesforce, Power BI, Looker Studio, Adobe Analytics, Tableau, Qlik, Miro, Google Analytics, and PowerPoint. The mix emphasizes content management and analytics.

What types of clients does wob AG work with?

B2B companies in Germany, including well-known established brands and hidden champions (small- to mid-market manufacturers). Focus areas are branding, digital advertising, media planning, and lead generation.