DTC health & beauty brand builder operating across 10 markets
Evo Commerce operates a multi-brand direct-to-consumer platform for supplements and personal care, anchored by BounceBack (a hangover-recovery product) and supplemented by other consumer labels. The tech stack is pure social-commerce (Instagram, TikTok, Xiaohongshu, Shopee), with a recent NetSuite adoption paired with active projects around financial automation and inventory control—indicating a shift from startup scrappiness toward operational maturity as the business scales across Southeast Asia and China.
Notable leadership hires: Creative Director
Evo Commerce is a DTC brand builder founded in 2020, operating premium health and beauty products across 10 markets from bases in Singapore and Indonesia. The company operates multiple brands within a single portfolio, each with its own digital storefront. The operating model bypasses traditional retail, wholesalers, and distributors in favor of direct digital sales to end consumers. The team of 11–50 is backed by institutional investors and angel founders from regional tech platforms.
Primary channels: Instagram, TikTok, Meta, YouTube, Xiaohongshu, and Shopee. Recently adopted NetSuite for back-office operations. Design and content tools include Canva.
Active projects include NetSuite integration, financial close automation, inventory management optimization, store listing performance, competitor analysis, and testing new growth channels to boost online sales.
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