Wilson Sporting Goods Co. Tech Stack

Global sporting goods manufacturer with 110+ years in equipment design and athlete partnerships

Sporting Goods Manufacturing Chicago, Illinois 1,001–5,000 employees Founded 1914 Public Company

Wilson manufactures sports equipment and apparel across eight major sports, operating through a 1,600-person global team with 100+ country presence. The tech stack reveals an operations-first organization: SAP Warehouse Management and core SAP dominate, backed by analytics (Google Analytics 4, Adobe Analytics), and digital marketing channels (Meta, TikTok, YouTube, Instagram). Hiring is heavily weighted toward sales (38 open roles) and operations (15), with junior-level dominance, reflecting a push to scale distribution and logistics. Active pain points—data migration inefficiencies, inaccurate master data, ERP maintenance challenges, and expense management—signal infrastructure strain common in manufacturing companies scaling globally.

Tech Stack 17 technologies

Core StackSAP AWS SAP Warehouse Management Excel Microsoft Access Word macOS Microsoft Office Google Analytics 4 Adobe Analytics Meta Instagram Google Search Console Botify HMI TikTok YouTube

What Wilson Sporting Goods Co. Is Building

◆Challenges

Improving quality
Heavy shipping schedule
Expense management
Budgeting and forecasting
Productivity across franchises
Reducing workplace hazards and injuries
Inaccurate master data
Data migration inefficiencies
Erp maintenance challenges
Reducing costs

▲Active Projects

In-store events to increase product awareness
Ambassador / influencer programme
Grassroots initiatives for wilson golf
Fitting & trial events
Sportswear concept development
Amazon na joint business plan
Paid search and affiliate channel optimization
Seo strategy for wilson ecommerce sites
Technical seo audit and remediation
Product data guideline development

Hiring Activity

Steady90 roles · 30 in 30d

Department

Sales

Ops

Logistics

Marketing

Product

Design

Manufacturing

Data

Seniority

Junior

Mid

Manager

Senior

Intern

Director

Lead

Staff

Notable leadership hires: Design Director, Development Director, Shipping Crew Lead

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About Wilson Sporting Goods Co.

Wilson is a subsidiary of Amer Sports Corporation and one of the world's largest manufacturers of high-performance sporting equipment and apparel. Since 1914, the company has designed products for tennis, baseball, softball, football, basketball, soccer, volleyball, and golf, supported by a 10,000-member advisory staff of athletes, coaches, and teams worldwide. The company is headquartered in Chicago, Illinois, with offices and operations across more than 100 countries. Wilson's product strategy increasingly emphasizes digital connectivity, customization, and social shareability. The 1,600-person global workforce is supported by SAP infrastructure and operates through a sales-and-ops-heavy structure, with active initiatives spanning grassroots programs, ambassador partnerships, in-store events, and e-commerce optimization.

HeadquartersChicago, Illinois

Company Size1,001–5,000 employees

Founded1914

Hiring MarketsUnited States, Spain, Poland, France

Frequently Asked Questions

What tech stack does Wilson Sporting Goods use?

Wilson runs SAP Warehouse Management and core SAP for operations, Excel and Microsoft Office for productivity, Google Analytics 4 and Adobe Analytics for insights, and AWS for cloud infrastructure. Marketing leverage Meta, Instagram, TikTok, and YouTube for social channels.

What is Wilson Sporting Goods working on?

Current projects include ambassador and influencer programs, grassroots golf initiatives, in-store events and product trials, e-commerce SEO strategy, paid search optimization, sportswear concept development, and Amazon North America joint business planning.