Spanish sporting goods retailer with 210+ stores scaling omnichannel operations
Sprinter operates a multi-brand sports retail network across Spain with physical stores and e-commerce, serving customers across running, football, fitness, cycling, and other sport categories. The hiring mix is heavily weighted toward sales (36 roles) with emerging focus on data infrastructure—roadmap to elevate data maturity, store assortment optimization, and data governance committee are active projects—indicating a shift from transaction-heavy retail toward analytics-driven inventory and merchandising decisions.
Sprinter is a Spanish sporting goods retailer with over 210 physical stores nationwide plus online channels. The company distributes multi-brand inventory (Nike, adidas, Puma, Fila, Asics) alongside proprietary brands across running, football, fitness, cycling, and outdoor sports. With 1,001–5,000 employees and headquarters in Alicante, Sprinter positions itself as an omnichannel leader in Spanish sports retail. The tech stack reflects both legacy retail infrastructure (SAP, PLC, HMI controls for warehouse automation) and modern marketing-to-consumer tools (Salesforce, Google Ads, Meta Ads, TikTok Ads), with active work on data governance and store optimization.
Sprinter uses SAP for enterprise systems, Salesforce for CRM, Google Ads and Meta Ads for marketing, Figma and Adobe Creative Cloud for design, and warehouse automation via PLC and HMI. SQL and Collibra support data infrastructure.
Sprinter is headquartered in Alicante, Spain, and currently hiring across Spain and Tanzania.
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