Creative agency scaling performance marketing across Latin America
Wild Fi is a creative and performance marketing agency based in Montevideo, running high-volume paid media campaigns across Google, Meta, and TikTok. The stack reveals a company mid-way through AI tooling adoption—using Midjourney, Stable Diffusion, Flux, and Runway for creative production, plus Claude and Gemini for strategy—while maintaining traditional analytics foundations (BigQuery, Power BI, Looker Studio, SQL). Hiring momentum is accelerating across marketing and design roles, with active projects focused on influencer performance reporting and campaign execution, indicating a push to systematize and scale client delivery across Latin America.
Notable leadership hires: Creative Director
Wild Fi operates as a creative performance agency serving clients across digital advertising, influencer marketing, and branded content. Founded in 2008, the company is headquartered in Montevideo, Uruguay, with hiring footprint across Chile, Brazil, Mexico, Paraguay, Peru, and the United States. The core service mix spans media planning and buying on major platforms, performance analytics and measurement, social production, and strategic consulting. Current operational challenges center on managing high-volume paid media campaigns and opening new strategic accounts to accelerate local market growth.
Wild Fi uses Google Ads, Meta Ads, TikTok Ads, Google Analytics, BigQuery, Power BI, and Looker Studio for media buying and analytics. For creative production: Midjourney, Stable Diffusion, Flux, Runway, ElevenLabs, Photoshop, After Effects, Premiere Pro, Figma. Operational tools: Notion, Asana, Jira, Monday.com, Google Workspace.
Montevideo, Uruguay. The company employs 201–500 people and was founded in 2008.
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