WildBrain CPLG Tech Stack

Global licensing agency for entertainment, sport, and lifestyle brands

Advertising Services London, England 201–500 employees Founded 1974 Public Company

WildBrain CPLG is a licensing intermediary connecting entertainment and sport properties with consumer product manufacturers and location-based experience operators across 20+ markets. The hiring mix—dominated by sales and marketing roles across Asia-Pacific, UK, and US regions—reflects active geographic expansion, while projects span brand localization (Thai market adaptation, Taiwan marketing), retailer activation, and new licensee acquisition. Pain points cluster around pipeline velocity (securing licensees, identifying opportunities, bottleneck approvals) and revenue consistency, suggesting the core tension is scaling deal flow faster than operational overhead can handle.

Tech Stack 10 technologies

Core StackMonday.com Weibo WeChat Douyin Word Excel PowerPoint Outlook Microsoft Office YouTube

What WildBrain CPLG Is Building

◆Challenges

Securing new licensees
Meeting revenue goals
Heavy workloads
Pipeline bottlenecks
Identifying new licensing opportunities
Filling category gaps
Streamlining approvals process
Identifying product gaps
Ensuring licensor compliance

▲Active Projects

Brand plan coordination and retail activation deployment
Retailer and licensee communication and deal tracking
New business development pitch deck creation
Localization of international brands for thai market
Market research on thai consumer behavior
Asia-pacific licensing business of peanuts llc
Taiwan marketing plan
New licensing opportunity identification
Contract negotiation optimization
Product range development

Hiring Activity

Accelerating10 roles · 7 in 30d

Department

Sales

Marketing

Legal

Product

Seniority

Intern

Manager

Director

Mid

Senior

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About WildBrain CPLG

WildBrain CPLG operates as a licensing agency with 50 years of track record building consumer product programs and location-based entertainment (LBE) deals for entertainment, sport, and lifestyle brands. The firm represents content owners and brands seeking to monetize intellectual property through product extensions and experiential venues, and works with manufacturers, retailers, and venue operators to execute those programs. With headquarters in London and 20+ offices globally, the company operates a multi-regional model with distinct expertise in established Western markets (UK, Europe, US) and high-growth regions (China, India, Southeast Asia). The relatively small headcount (201–500) for a global licensing network suggests a deal-brokerage model rather than in-house manufacturing or operations.

HeadquartersLondon, England

Company Size201–500 employees

Founded1974

Hiring MarketsChina, Singapore, Thailand, Taiwan, Philippines, United Kingdom, Japan, South Korea

Frequently Asked Questions

What is WildBrain CPLG's tech stack?

WildBrain CPLG uses Microsoft Office suite (Word, Excel, PowerPoint, Outlook), Monday.com for workflow coordination, and Chinese social platforms (WeChat, Weibo, Douyin) for market access and communication—reflecting a licensing-services operation reliant on document workflows and regional social channels rather than proprietary software.

Where are WildBrain CPLG's offices located?

WildBrain CPLG operates 20+ offices globally, including the UK, Europe, India, the Middle East, China, Asia Pacific, and the US, with headquarters in London, England. Recent hiring focus reflects expansion in Asia-Pacific (Thailand, Taiwan, Singapore, Philippines, Japan, South Korea).