widoczni Tech Stack

Polish digital marketing agency focused on SEO, Google Ads, and performance optimization

Advertising Services Poznań, wielkopolskie 51–200 employees Founded 1999 Privately Held

Widoczni is a mid-market digital marketing agency in Poland with 25 years of operating history, anchored in SEO, paid search, and conversion optimization. The project backlog reveals a shift toward internal tooling and AI-driven automation — they're building their own SEO platform and workflows rather than solely relying on third-party tools, which signals movement from pure-service delivery toward productized offerings. Hiring remains concentrated in marketing roles, but the pain-point list flags workflow inefficiencies and invoicing friction, indicating scaling pressures typical of agencies transitioning to higher leverage.

Tech Stack 10 technologies

Core StackPHP Google Ads Google Analytics 4 Google Search Console Ahrefs HTML CSS Screaming Frog Excel Google Sheets

What widoczni Is Building

◆Challenges

Budget optimization
Campaign performance optimization
Improving seo quality consistency
Solving complex seo challenges
Maintaining standard compliance
Identifying seo workflow bottlenecks
Automating seo processes
Streamlining seo workflows
Inefficient invoicing processes
Document flow inefficiencies

▲Active Projects

Seo projects for websites and stores
Seo strategy development
Link building and content marketing collaboration
Client seo project consulting
Standard process development
Internal seo tool development
Crm integration for seo projects
Ai-driven seo automation

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Marketing

Finance

Support

Seniority

Mid

Senior

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About widoczni

Widoczni operates as one of Poland's larger digital marketing agencies, serving businesses across industries with end-to-end services: SEO, Google Ads, Meta Ads, content strategy, and conversion rate optimization. Their stack is lean — Google Analytics 4, Google Search Console, Ahrefs, and manual execution tools — reflecting the labor-intensive nature of agency work. The company works on the assumption that campaign effectiveness drives repeatable revenue, positioning themselves as a results-first partner rather than a retainer-dependent shop. Active projects range from client SEO consulting to internal platform development, indicating both service delivery and an emerging product angle.

HeadquartersPoznań, wielkopolskie

Company Size51–200 employees

Founded1999

Hiring MarketsPoland

Frequently Asked Questions

What is Widoczni's tech stack?

Widoczni uses Google Analytics 4, Google Search Console, Ahrefs, Google Ads, Screaming Frog for audits, and standard office tools like Excel and Google Sheets. Their stack is primarily analysis and reporting tools rather than proprietary platforms.

What services does Widoczni offer?

Widoczni specializes in SEO, Google Ads, Meta Ads, performance marketing, content strategy, conversion optimization, and website development. They serve businesses of all sizes across multiple industries with measurable ROI-focused campaigns.