WeTheHobby Tech Stack

Sports collectibles marketplace with livestream commerce and social media integration

Media Production Rochester, New York 51–200 employees Founded 2021 Privately Held

WeTheHobby operates a livestream-first sports collectibles platform built on .NET and AWS, with social commerce layers across Discord, TikTok, and Shopify. The hiring mix is heavily skewed toward marketing (8 roles) and content production, reflecting a media-driven go-to-market model—projects show ongoing investment in livestream infrastructure and multi-platform content strategy rather than pure product iteration. Pain points center on scaling content production and synchronizing community experience across fragmented channels, suggesting the operational challenge is orchestration rather than technology maturity.

Tech Stack 13 technologies

Core Stack.NET AWS Adobe Premiere Pro After Effects Shopify HubSpot Excel TikTok Discord

What WeTheHobby Is Building

◆Challenges

Design and build the backbone of our platform
Scale the systems that power our customer experience
Scaling content production
Increasing collector engagement
Synchronizing community experience across platforms
Streamlining community engagement without support
Providing actionable community insights
Minimizing overstock or shortages
Accurate reporting of sales and inventory
Meeting revenue targets

▲Active Projects

Social media content generation
Backend services for ecommerce, payments, live streaming
Design and build the backbone of our platform
Scale the systems that power our customer experience
Integrated multi-channel campaigns
Content strategy across platforms
Live-streamed sports card breaks
Brand expansion at industry events
Launch and management of wth reddit community
Own community-exclusive gamification strategies

Hiring Activity

Steady15 roles · 6 in 30d

Department

Marketing

Engineering

Ops

Sales

Seniority

Mid

Junior

Manager

Senior

Director

Notable leadership hires: Content Director

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About WeTheHobby

WeTheHobby operates a livestream commerce platform for sports collectibles and trading cards, founded in 2021 and headquartered in Rochester, New York. The company combines retail channels, live-streamed card breaks, and social commerce—selling physical goods (cards and collectibles) worldwide while building engagement through community events, Discord servers, and Reddit communities. The tech stack (Shopify for commerce, .NET and AWS for backend, Adobe Premiere and After Effects for content production) reflects a hybrid business: ecommerce operations paired with media production capabilities. Teams span marketing, engineering, operations, and sales across 51–200 employees.

HeadquartersRochester, New York

Company Size51–200 employees

Founded2021

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does WeTheHobby use?

Primary stack: .NET, AWS, Shopify, HubSpot. Content production uses Adobe Premiere Pro and After Effects. Community and social: Discord, TikTok, Reddit.

What is WeTheHobby working on?

Live-streamed sports card breaks, multi-channel marketing campaigns, backend ecommerce and payments infrastructure, community gamification strategies, and scaling content production across platforms.