Weedmaps Tech Stack

Cannabis marketplace platform connecting consumers, retailers, and brands

Software Development Orange County, CA 501–1,000 employees Founded 2008 Public Company

Weedmaps operates a marketplace and SaaS platform for the cannabis industry, built on Snowflake + dbt + SQL with analytics layers in Mixpanel, Amplitude, and Heap. The company is actively modernizing its mobile app and analytics infrastructure—replacing Tableau with a new BI solution while scaling dbt models and dashboards—suggesting a shift toward real-time metrics and self-serve analytics. Hiring is concentrated in data and design (7 each), reflecting the dual focus on product modernization and analytics maturity.

Tech Stack 33 technologies

Core StackMixpanel Amplitude dbt Snowflake dbt Cloud Figma Braze Salesforce Tableau Jira Looker Power BI Python Heap SQL Streamlit iOS Android TikTok TikTok Shop Instacart Pinterest Branch Segment Google Sheets Google Workspace Microsoft Office Gmail Excel Metaplane+3 more

ReplacingTableau

What Weedmaps Is Building

◆Challenges

Modernizing legacy mobile app
Design organization maturity
Churn reduction
Billing collection
Compliance with regulatory requirements
Scaling analytics solutions
Migrating from tableau to new bi tool
Scaling mobile design system
High-volume customer support
Menu data inconsistencies

▲Active Projects

End-to-end mobile design
Automate reporting workflows
Mobile design system expansion
Modernizing weedmaps app
Mobile-first motion design
Fault-tolerant dbt model design
Define new metrics in dbt and snowflake
Design and build executive dashboards
Migration from tableau to new bi solution
Sigma dashboards and streamplit apps

Hiring Activity

Decelerating30 roles · 6 in 30d

Department

Data

Design

Sales

Marketing

Product

Support

Ops

Other

Seniority

Senior

Junior

Staff

Mid

Lead

Director

Manager

Notable leadership hires: Lead Generation Specialist, Paid Media Director

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About Weedmaps

Weedmaps is a public company founded in 2008 that operates a technology platform serving the cannabis industry across the U.S. and internationally. The platform functions as a marketplace connecting consumers with cannabis retailers and brands, supplemented by SaaS tools for business operations. The company operates a 501–1,000 person organization headquartered in Orange County, California. Current operational priorities include modernizing the mobile experience, reducing customer churn, addressing menu data quality issues, and scaling both analytics infrastructure and design systems to support growth.

HeadquartersOrange County, CA

Company Size501–1,000 employees

Founded2008

Hiring MarketsUnited States

Frequently Asked Questions

What is Weedmaps' tech stack?

Core: Snowflake, dbt, SQL, Python. Analytics: Mixpanel, Amplitude, Heap, Looker, Power BI. Mobile: iOS, Android. Marketing: Braze, Segment, Branch, Pinterest, TikTok. Infrastructure: Salesforce, Jira, Figma, Tableau (being replaced).

What is Weedmaps working on?

Primary initiatives: end-to-end mobile design, modernizing the legacy mobile app, expanding a mobile design system, automating reporting workflows, migrating from Tableau to a new BI solution, and building fault-tolerant dbt models and executive dashboards.