web-netz GmbH Tech Stack

Full-service performance marketing agency across SEO, paid search, social, and affiliate

Advertising Services Lüneburg, Niedersachsen 51–200 employees Founded 2009 Public Company

web-netz is a German performance marketing agency founded in 2009, operating at 80 employees with a heavily marketing-skewed headcount (26 of 34 active hires). The stack is dominated by Google and Meta advertising platforms, analytics tools (Google Analytics 4, Looker Studio, Matomo), and web dev fundamentals (PHP, MySQL, JavaScript) — a shape consistent with client-facing campaign execution rather than proprietary product development. Current hiring velocity is minimal despite 34 open roles, suggesting selective expansion or staffing challenges.

Tech Stack 61 technologies

Core StackGoogle Ads Google Analytics Meta Ads Python JavaScript PHP MySQL Jira Microsoft Office Microsoft Advertising Google Shopping YouTube PowerPoint Excel Google Search Console Looker Studio Adverity SQL TikTok Instagram Pinterest Meta Google Analytics 4 Matomo Usercentrics HTML CSS SASS Shopware ChatGPT+28 more

What web-netz GmbH Is Building

◆Challenges

Re-activating existing partner relationships
Building new partner network
Increasing agency visibility
Expanding partner network
Optimizing marketing measures
Performance optimization
Growth potential
Budget optimization

▲Active Projects

Social media advertising campaigns
Performance optimization initiatives
Google ads campaigns
Long-term online marketing strategy development
Affiliate campaign development
Client budget management
Webanalyse tool setup
Tracking datalayer implementation
Eventorganisation
Develop booking strategies for digital ad orders

Hiring Activity

Minimal35 roles · 3 in 30d

Department

Marketing

Engineering

Data

Ops

Seniority

Intern

Mid

Junior

Senior

Lead

Manager

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About web-netz GmbH

web-netz advises national and international clients on performance marketing across search, social, affiliate, and ecommerce channels, executing campaigns directly alongside strategy consulting. The agency holds multiple BVDW (Bundesverband Digitale Wirtschaft) quality certifications in SEO, paid search, affiliate marketing, and social media, plus Google Premier Partner status. Based in Lüneburg, the firm is 100% self-financed, operates with 80 permanent staff, and co-hosts the annual OMK (Online Marketing Konferenz), a recognized industry conference with 600+ attendees. Active client work spans Google Ads, Meta Ads, Amazon Marketing, TikTok, and custom strategy development across budget optimization and long-term planning.

HeadquartersLüneburg, Niedersachsen

Company Size51–200 employees

Founded2009

Hiring MarketsGermany

Frequently Asked Questions

What marketing platforms does web-netz specialize in?

Google Ads, Meta Ads (Facebook/Instagram), TikTok, Pinterest, Amazon Marketing, and affiliate networks. The firm holds BVDW certifications in SEO, paid search, affiliate marketing, and social media.

What tech stack does web-netz use?

Analytics: Google Analytics 4, Looker Studio, Matomo, Adverity. Web development: PHP, MySQL, JavaScript, HTML, CSS, SASS. Ad platforms: Google Ads, Meta Ads, Microsoft Advertising. Also uses Shopware (ecommerce), Jira, ChatGPT, and Usercentrics for compliance.