Social media and influencer marketing agency scaling operations and strategy
Coolr is a London-based social and influencer marketing agency (51–200 employees) actively scaling its strategy and operations functions. Hiring velocity is accelerating across marketing, sales, and leadership roles — with notable openings for Account Director, Strategy Director, and Growth Director — alongside simultaneous project focus on internal frameworks (The Coolr Way), automation (insight reporting), and new business development. The pain-point pattern (scaling strategy, scaling influencer offering, reactive insight capability) suggests the agency is transitioning from execution-driven to systems-driven work.
Notable leadership hires: Account Director, Strategy Director, Growth Director
Coolr operates as a full-service social media and influencer marketing agency, serving mid-market and enterprise clients across brand strategy, paid social campaigns, content, and influencer partnerships. The agency spans offices in London and New York, with active operations in both the UK and US labor markets. Core deliverables include paid social campaign management, social strategy design, content production, SEO, CRM-led lead nurturing, and community engagement. Recent project portfolio emphasizes internal capability-building (framework development, reporting automation, strategy function scaling) alongside client-facing growth initiatives (new business strategy, high-impact events).
Primary tools are Twitter, YouTube, Instagram, TikTok, Meta, and X for platform work; JetBrains and Microsoft Office (Excel, Word, PowerPoint) for operations; Slack for internal communication.
Paid social campaigns and client social strategy remain core; concurrent internal projects include The Coolr Way framework development, insight reporting automation, outbound growth strategy, and high-impact event execution.
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