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Spiralyze Tech Stack

Conversion rate optimization through predictive testing and full-service implementation

Marketing Services Atlanta, GA 51–200 employees Founded 2011 Privately Held

Spiralyze runs a predictive CRO engine that analyzes 34,000 websites to identify high-probability A/B tests, then executes them end-to-end for clients under performance-based pricing. The hiring mix is analytics-heavy (212 roles) with significant data and engineering support, reflecting the operational complexity of running distributed testing infrastructure across a geographically dispersed team—but pain-point data reveals the real constraint: tracking implementation and GA4 migration are eating engineering cycles, suggesting the company is at a scaling inflection where test velocity is bottlenecked by measurement reliability, not creative ideation.

Tech Stack 19 technologies

Core StackFigma Google Analytics JavaScript Amplitude Optimizely Adobe Premiere Pro After Effects HubSpot Marketo Salesforce Google Sheets Google Docs Google Tag Manager Adobe Analytics VWO Hotjar Google Analytics 4 Google Workspace HTML
AdoptingFigma Google Analytics 4
ReplacingGoogle Analytics Google Analytics 4

What Spiralyze Is Building

Challenges

  • Coordinating cross-functional a/b tests
  • Complex tracking implementation
  • Implementing conversion tracking
  • Ensuring accurate data
  • Data reliability
  • Transitioning ga accounts from ua to ga4
  • Conversion data accuracy
  • Fixing tracking issues
  • Debugging tracking issues
  • Data anomalies

Active Projects

  • A/b testing roadmap
  • Customized reporting
  • Test measurement on optimization platforms
  • Customized reports creation
  • Client website data analysis
  • A/b test auditing
  • Optimization platform testing
  • Debugging tracking issues
  • Custom analytics reporting
  • A/b testing opportunity spotting

Hiring Activity

Accelerating380 roles · 220 in 30d

Department

Analytics
212
Data
50
Engineering
46
Project
14
Design
10
Product
9
HR
8
Ops
6

Seniority

Mid
211
Junior
141
Senior
6
Manager
2
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About Spiralyze

Spiralyze provides conversion rate optimization as a full-service offering for mid-market B2B software companies. The business model is built on a prediction engine that identifies winning test patterns from competitive websites, then designs, develops, and runs those tests on client properties with performance-based pricing (no fee unless conversion lift is achieved). The company operates from Atlanta with 51–200 employees and runs a global distributed engineering and analytics organization across 25+ countries. Clients include enterprise SaaS vendors across HR, security, and payments verticals.

HeadquartersAtlanta, GA
Company Size51–200 employees
Founded2011
Hiring MarketsUkraine, Portugal, Poland, Thailand, Malaysia, Brazil, Vietnam, South Africa

Frequently Asked Questions

What does Spiralyze's tech stack look like?

Spiralyze uses Figma, Hotjar, VWO, Optimizely, and Google Analytics 4 for testing and analytics; JavaScript and HTML for implementation; and HubSpot, Marketo, and Salesforce for client management. They are actively adopting Google Analytics 4 to replace Google Analytics (Universal Analytics).

What countries does Spiralyze hire in?

Spiralyze recruits across 25+ countries including the United States, Ukraine, Poland, India, Portugal, Brazil, Vietnam, and Argentina, indicating a fully distributed workforce model.

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