CapsLock Tech Stack

Performance marketing and customer acquisition at scale

Marketing Services Dubai 51–200 employees Founded 2021 Privately Held

CapsLock operates a performance marketing agency built on programmatic ad platforms (Facebook, Google, DV360, Roku, TikTok, Taboola) and custom backend infrastructure (PHP, Go, Kubernetes). The stack reveals two operational layers: a client-facing acquisition arm running campaigns across 10+ ad networks, and an engineering organization building proprietary testing and reporting tools. Active hiring across marketing (68 roles) and engineering (36) with decelerating velocity suggests the company is consolidating recent growth rather than pursuing aggressive expansion.

Tech Stack 28 technologies

Core StackGoogle Ads PHP Go MySQL PostgreSQL Docker Kubernetes ClickUp Google Analytics Playwright Facebook Ads Manager DV360 Roku YouTube TikTok X Taboola Outbrain Meta Google Symfony Git CI/CD Excel Google Sheets Bitbucket Pipelines Allure LinkedIn

What CapsLock Is Building

◆Challenges

Candidate experience
Minimizing risks in new market tests
Scaling the team
Complex testing challenges
Improving recruitment efficiency
Expanding into new markets
Measurable revenue impact
Scaling new growth opportunities
High-quality delivery of landing pages
Scaling qa department

▲Active Projects

Ad platform discovery and testing
Innovation department new ad platform testing
Client launching & new niche testing
Transition new clients to lead gen campaigns
Market research and benchmarking
Performance creative strategy
New client acquisition and niche testing
Innovation platform discovery
Sourcing and recruitment reporting
R&d for new ad platforms

Hiring Activity

Decelerating160 roles · 40 in 30d

Department

Marketing

Engineering

Product

Sales

Ops

Seniority

Lead

Senior

Mid

Director

Manager

Notable leadership hires: Backend Lead, Backend Team Lead, QA Team Lead, Head of Product, Product Head

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About CapsLock

CapsLock is a Dubai-based performance marketing services firm founded in 2021, serving mid-market and enterprise clients navigating complex customer acquisition. The company delivers integrated digital marketing, AI-driven analytics, and sales consulting across verticals, with expertise spanning programmatic advertising platforms, landing-page optimization, and lead-generation campaign architecture. Operations span 25+ countries across Eastern Europe, the Balkans, North America, and South America. The organization is structured around client campaign delivery (marketing-heavy), product and engineering teams building proprietary tools for testing and performance measurement, and expanding QA infrastructure to support scaling.

HeadquartersDubai

Company Size51–200 employees

Founded2021

Hiring MarketsSlovenia, Armenia, Montenegro, Georgia, Bosnia and Herzegovina, Albania, Belgium, Bulgaria

Frequently Asked Questions

What marketing platforms does CapsLock specialize in?

CapsLock operates across Facebook Ads, Google Ads, DV360, Roku, YouTube, TikTok, LinkedIn, Taboola, and Outbrain. The company also builds internal tools for ad platform discovery, testing, and performance measurement.

What is CapsLock's tech stack?

CapsLock uses PHP and Go for backend services, Kubernetes and Docker for infrastructure, MySQL and PostgreSQL for databases, and Playwright for test automation. Frontend and CI/CD tooling include Git, Bitbucket Pipelines, and ClickUp for project management.