Direct-to-consumer hydration brand scaling through marketplaces and retail
waterdrop® is a Vienna-based consumer goods company selling flavored hydration cubes across DTC and marketplace channels. The hiring profile is heavily weighted toward sales (51 roles) and logistics (8), with minimal engineering (2), suggesting a product-market-fit-to-scale operation focused on supply-chain and channel expansion rather than platform development. Active projects center on marketplace profitability, store performance analysis, and new product launches — consistent with a brand navigating the economics of multi-channel retail.
Notable leadership hires: Head of Marketplaces
waterdrop® manufactures and sells sugar-free hydration cubes made from natural fruit and plant extracts. Founded in 2016 and based in Vienna, the company operates across direct-to-consumer, retail, and marketplace channels (particularly Amazon). The product mix spans multiple SKUs with active new-launch pipelines. The organization spans 201–500 employees across manufacturing (Vienna), sales operations, logistics, and marketplace management, with hiring concentrated in Western Europe (Austria, Germany, Belgium, Netherlands, UK). Revenue and operational challenges revolve around marketplace profitability, retail shelf performance, inventory optimization, and cost control.
Oracle, SAP, and LucaNet for ERP; Shopify and Helium 10 for marketplace and e-commerce; Salesforce Service Cloud, Zendesk, and Genesys for customer support; Looker, Tableau, and Power BI for analytics.
Yes. Sales has 51 active roles; logistics, ops, and manufacturing account for 19 combined. Sales roles span junior to manager level, reflecting team expansion and channel scaling.
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