Retail media network connecting brands to Walmart Canada's 10M+ weekly shoppers
Walmart Connect Canada operates a retail media business layered on top of Walmart Canada's shopper base. The tech stack is analytics-heavy (BigQuery, Tableau, Looker, Power BI, Alteryx) with minimal engineering presence (1 role), indicating a data-driven, non-product-centric org. Hiring is sales-led (6 roles, including managers) and skewed toward operations and design disciplines — a pattern consistent with a go-to-market and enablement operation rather than platform development. Active projects around adoption playbooks, seller success, and omnichannel positioning confirm the company is scaling brand-partner onboarding and cross-channel ad delivery, not shipping core product features.
Notable leadership hires: Engineering Director
Walmart Connect Canada is the retail media business of Walmart Canada, built to help consumer brands reach shoppers across digital and physical touchpoints. The company operates with access to over 10 million weekly shoppers and focuses on full-funnel advertising solutions tied to measurable business outcomes. Operations center on data analytics (SQL, BigQuery, Tableau for reporting), go-to-market strategy development with partner brands, and in-store and omnichannel advertising product enablement. The 51–200-person team is headquartered in Mississauga, Ontario and operates exclusively within Canada.
SQL, BigQuery, Tableau, Power BI, Looker, Tableau Prep, Alteryx, Python, and Jira. Heavy emphasis on analytics and BI tooling; minimal engineering infrastructure (Docker, Kubernetes present but limited adoption).
Go-to-market strategies for in-store and omnichannel ad products, seller success program development, adoption and enablement playbooks, market and competitive analysis, and business intelligence dashboards.
Other companies in the same industry, closest in size