Waffarha Tech Stack

Lifestyle deals and services app for Egypt and Saudi Arabia

Advertising Services Cairo, Egypt 51–200 employees Founded 2012 Self-Owned

Waffarha operates a lifestyle services platform in Egypt and Saudi Arabia, anchored on discounted deals, bill payments, and travel bookings. The company's tech posture is marketing-ops-heavy (13 roles in marketing vs. 1 in engineering), with stack centered on Google Workspace, HubSpot, Salesforce, and social ad platforms (Google, Meta, TikTok, Apple Search Ads) — reflecting a demand-gen and merchant-acquisition strategy rather than product-infrastructure investment. Active pain points around merchant acquisition and relationship retention suggest the core tension is supply-side growth and monetization.

Tech Stack 32 technologies

Core StackHubSpot Salesforce Google Ads Google Analytics Adobe Premiere Pro After Effects Canva Excel Word PowerPoint Google Workspace Microsoft Office Google Sheets MoEngage Facebook Ads Manager Instagram Ads TikTok Ads TikTok Instagram Snapchat Meta YouTube CapCut Meta Business Suite Photoshop Outlook Apple Search Ads Data Studio Final Cut Pro DaVinci Resolve+2 more

What Waffarha Is Building

◆Challenges

Acquiring merchants
Maintaining merchant relationships
Identifying growth opportunities
Profit maximization
Identifying untapped market segments
Maximizing merchant profit
Optimizing crm system
Optimizing ad campaign roi
Managing large marketing budget
Ensuring compliance with company standards

▲Active Projects

A/b testing across channels
End-to-end campaign strategy
Budgeting and cost reporting
Customer experience enhancement project
Vendor content calendar development
Multi-channel campaigns
Campaign performance analysis
Outdoor campaign reels production
Media buying support for reel ads
On-ground event content capture

Hiring Activity

Steady35 roles · 15 in 30d

Department

Marketing

Sales

Executive

Finance

Support

Design

Engineering

Seniority

Senior

Mid

Junior

Lead

Manager

Notable leadership hires: Art Director

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About Waffarha

Waffarha is a self-owned lifestyle app founded in 2012, headquartered in Cairo with operations in Egypt and Saudi Arabia. The platform aggregates discounted lifestyle services and essentials (deals, bill payments, bus bookings) for everyday consumers, with a parallel marketplace model that depends on merchant partnerships. The company is structured primarily around marketing and sales teams, with active hiring across both disciplines and recent expansion into Saudi Arabia.

HeadquartersCairo, Egypt

Company Size51–200 employees

Founded2012

Hiring MarketsEgypt, Saudi Arabia

Frequently Asked Questions

What is Waffarha's tech stack?

Core stack includes Google Workspace, HubSpot, Salesforce, and multi-channel ad platforms (Google Ads, Meta, TikTok, Apple Search Ads). Content and creative tools: Adobe Premiere Pro, CapCut, Canva, Photoshop. Analytics via Google Analytics and Data Studio.

What are Waffarha's main business challenges?

Merchant acquisition and retention, identifying growth segments, profit maximization, and optimizing marketing ROI. The company manages a large marketing budget and operates a compliance-sensitive multi-merchant platform.