VML Tech Stack

Global creative and commerce agency built from merger of two major firms

Advertising Services New York, New York 10,001+ employees Public Company

VML is a 10,000+ person creative and commerce agency formed by combining Wunderman Thompson and VMLY&R. The tech stack is design-heavy (Adobe suite, Figma, Sketch) with emerging adoption of Salesforce and Salesforce Marketing Cloud — typical of a large agency modernizing client-facing infrastructure. Hiring is concentrated in marketing and design roles, with active pain points around resource optimization, brand compliance, and marketing-tech consolidation, suggesting the merger is still rationalizing operations and tooling across teams.

Tech Stack 200 technologies

Core StackAdobe Creative Cloud Google Analytics Figma Slack Adobe Photoshop Adobe Illustrator Adobe InDesign Canva Sketch Miro Mixpanel Google Ads JavaScript Microsoft Office Google Display Network Xbox Windows Google Tag Manager Google Analytics 4 PowerPoint Adobe Discord Adobe XD Mural Excel Meta Ads Manager HTML CSS Visual Studio Code Sublime Text+170 more

AdoptingSalesforce RAG Salesforce Marketing Cloud

What VML Is Building

◆Challenges

Optimizing resource utilization
Brand compliance
Improving organic search performance
Working capital efficiency
Improving conversion rates
Budget management
Improving delivery efficiency
Merger communication
Optimizing marketing technology stack
Optimizing financial processes

▲Active Projects

Email marketing campaigns
Cx strategy development
Social media campaigns with ugc, influencer programs and real-time activations
Data integration
Digital campaigns
Microsoft global and local digital events
Ford account content creation
Customer segmentation and modelling
New business pitches
Studio x

Hiring Activity

Accelerating650 roles · 340 in 30d

Department

Marketing

376

Design

116

Sales

Finance

Engineering

Data

Ops

Seniority

Mid

221

Senior

204

Junior

Director

Intern

Manager

Lead

Notable leadership hires: UX/UI Lead, Creative Director, Art Director, Account Director, Associate Creative Director

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About VML

VML provides integrated creative, customer experience, and commerce services to enterprise brands. The agency operates across advisory, brand identity, experiential marketing, and data-driven customer experience practices, with specialized teams in government, healthcare, and commerce. With 638 open roles and active hiring across 24 countries, the organization is scaling aggressively post-merger. Current project work spans email marketing, social-media campaigns, CX strategy, customer segmentation, and account-specific content creation for major clients.

HeadquartersNew York, New York

Company Size10,001+ employees

Hiring MarketsSouth Africa, Argentina, New Zealand, Chile, Saudi Arabia, Czechia, France, Singapore

Frequently Asked Questions

What is VML's tech stack?

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD), Figma, Sketch, Miro, Canva, Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, Slack, Discord, and Mixpanel. Actively adopting Salesforce and Salesforce Marketing Cloud.

What does VML do?

VML is a global creative and commerce agency offering brand experience, customer experience, data and insights, commerce, and experiential marketing services. Specialties include brand identity, discoverability (organic and paid search), and dedicated practices in government and healthcare.