Live event ticketing platform with yield management and distribution automation
Victory Live operates a ticketing platform for sports, concerts, and theater rightsholders, built on AWS/Azure infrastructure with Kubernetes orchestration and a modern data stack (Snowflake, dbt, Airflow, Dagster). The hiring mix—skewed toward ops and sales with pockets of data and engineering—reflects a business scaling distribution partnerships and automating manual fulfillment workflows rather than building new core platform features. Pain points around inventory integrity, pricing optimization, and high-volume ticket processing signal they're tackling operational bottlenecks across partner networks.
Victory Live provides ticketing infrastructure for rightsholders, resellers, and affiliate partners in live events. The platform handles ticket distribution, yield management, and pricing optimization, with data-driven insights to maximize revenue across sports, concerts, and theater verticals. The company operates from Atlanta with a 51–200 person team focused on improving operational efficiency and reducing manual workflows across ticket fulfillment and partner onboarding. Recent project work centers on automation improvements, proof-of-delivery documentation, and specialized discount programs for retail channels.
AWS and Azure for cloud infrastructure, Kubernetes for orchestration, Snowflake and dbt for data warehousing/transformation, Airflow and Dagster for pipeline orchestration, Datadog and Grafana for monitoring, and Okta for identity management.
Infrastructure and identity management, distribution partnership programs (Distribution Plus, retail-only discounts), workflow automation, proof-of-delivery documentation, and reducing manual bottlenecks in ticket fulfillment and inventory management.
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