CLIA-certified specialty lab testing for functional medicine providers
Vibrant Wellness operates a CLIA-certified diagnostic lab serving functional and wellness medicine practitioners. The tech stack is frontend-heavy (Vue, React, Svelte, TypeScript, Tailwind) with standard cloud infrastructure (AWS, Azure, GCP), suggesting a practitioner-facing portal or e-commerce platform rather than deep biotech R&D. Hiring and project focus reveal a commercial inflection: the org is scaling marketing and sales operations while building internal analytics (lead quality dashboards, lead routing), indicating a shift toward growth and operational efficiency as they expand beyond their existing 18,000+ provider base.
Vibrant Wellness provides specialty clinical laboratory testing to functional medicine practitioners and wellness providers across the United States. The company was founded in 2011 in Silicon Valley and has grown to 51–200 employees, with over 400 clinical researchers and scientists supporting test development and validation. Their core offering centers on proprietary 3Dense microarray technology for enhanced diagnostic sensitivity, enabling practitioners to identify root causes of patient symptoms. The business model is B2B2C: healthcare providers order tests through Vibrant's platform, which processes samples and returns results to support individualized treatment protocols. Current operational focus includes expanding practitioner reach, optimizing the digital ordering and result-reporting workflow, and measuring lead and conversion performance across new geographies.
Frontend: Vue, React, Svelte with TypeScript and Tailwind CSS. Build tooling: Vite, Webpack, Jest, Vitest. Backend and infrastructure: Node.js, AWS, Azure, GCP, Docker. Design tools: Figma, Sketch, Adobe XD.
Launch readiness, in-market optimization, sales enablement (event coverage, conference presence), social and content operations scaling, dashboard and reporting for lead quality and conversion tracking, and lead routing automation.
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