V

Velir Tech Stack

Data-driven experience agency with integrated analytics and design capabilities

Professional Services Somerville, MA 201–500 employees Founded 2000 Privately Held

Velir is a 201–500-person experience agency built around data and digital strategy, anchored by Brooklyn Data, its internal analytics studio. The tech stack—Snowflake, dbt, Fivetran, Databricks, Airflow—mirrors a modern data platform, but hiring velocity and project mix reveal the real story: Velir is scaling its data-services business through partner co-selling (Snowflake deals), workforce strategy initiatives, and internal culture fixes. Leadership gaps in data and sales roles suggest the agency is moving from service delivery toward solutions and retention.

Tech Stack 14 technologies

Core StackSnowflake dbt Fivetran Databricks Python Apache Spark BigQuery Apache Airflow Azure Data Factory Prefect Power BI Rippling Domo SQL

What Velir Is Building

◆Challenges

Engineering culture
Employee retention
Resourcing
Complex sales cycles
Complex organizational structures
Increasing revenue through new client acquisition
Bridging technical gaps
Complex engineering projects
Systemic data quality issues
Technical debt

▲Active Projects

Co-selling with snowflake partners
Scoping solutions with data teams
Account management for brooklyn data brand
Lead generation with partner contacts
Partner engagement events
Shared dbt packages
Scalable frameworks
End-to-end analytics engineering workstreams
Retention and workforce strategy
Compensation and benefits strategy

Hiring Activity

Accelerating9 roles · 4 in 30d

Department

Data

4

HR

2

Sales

2

Product

1

Seniority

Director

4

Manager

1

Mid

1

Senior

1

Staff

1

VP

1

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About Velir

Velir helps mid-market and enterprise clients design and execute data-driven digital experiences. The company operates two integrated units: Velir (design and strategy) and Brooklyn Data (analytics and insights), delivering services across web content management, personalization, marketing automation, and analytics. Founded in 2000 and based in Somerville, MA, Velir employs 201–500 people and generates revenue through client projects, partner integrations, and data-science engagements. Current pain points include employee retention, complex sales cycles, and technical debt—typical friction points as service agencies grow beyond project work into product-adjacent offerings.

HeadquartersSomerville, MA

Company Size201–500 employees

Founded2000

Hiring MarketsUnited States

Frequently Asked Questions

What is Velir's tech stack?

Velir's data platform uses Snowflake, dbt, Fivetran, Databricks, Airflow, BigQuery, and Domo. Python and SQL power analytics; Power BI handles visualization. Rippling and Azure Data Factory round out the stack.

What is Brooklyn Data?

Brooklyn Data is Velir's dedicated data studio—an internal analytics unit that transforms data into actionable strategies. It operates as part of Velir's unified approach to digital experience and insights delivery.