Social-first creative and media production for brand marketing
VaynerX operates a creative production and media buying organization built around social platforms (TikTok, Instagram, YouTube, Meta) and programmatic ad networks (DV360, The Trade Desk, DoubleVerify). The stack is heavily weighted toward creative tools (Final Cut Pro, After Effects, Figma) and real-time social/ad platforms rather than data infrastructure — reflecting a production-driven, not analytics-driven, operating model. Hiring is accelerating across marketing (59 open roles) and data (10), while active projects center on high-volume content creation and platform-specific distribution, alongside emerging measurement and project-management infrastructure.
Notable leadership hires: Art Director, Media Director, Creative Director, Analytics Director, Talent Acquisition Director
VaynerX is a portfolio of companies focused on brand building and digital marketing production. The organization serves marketing and creative teams at mid-to-large brands, with operations spanning content creation, social media strategy, media buying, and campaign measurement. Production scale is substantial: active projects include growing TikTok presence to 15 million subscribers, YouTube distribution, daily social listening digests, and motion graphics / video editing across emerging platforms. The team operates across 12 countries and is structured primarily around marketing and creative functions, with emerging data and operations infrastructure to support measurement frameworks and project lifecycle management.
Creative suite: Final Cut Pro, After Effects, Adobe Creative Cloud, Figma, Canva. Media buying: DV360, The Trade Desk, DoubleVerify, Google Marketing Platform, Amazon Advertising. Social platforms: TikTok, Meta, Instagram, YouTube, Pinterest, Twitter, Snapchat. Analytics: Google Analytics 360, Oracle. Project tools: Asana, NetSuite, Box, Google Docs, Excel.
Content creation at scale for brand channels (Gary Vaynerchuk's platform, client brands). TikTok growth to 15M subscribers and YouTube distribution. Motion graphics, storyboards, and video editing for emerging social platforms. Measurement framework development and project lifecycle management to improve operational discipline.
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