Varsity Spirit Tech Stack

Apparel, camps, and competitions for cheerleading and dance teams

Retail Apparel and Fashion Memphis, Tennessee 1,001–5,000 employees Privately Held

Varsity Spirit operates across three revenue streams—uniforms and apparel, educational camps and clinics, and competitive events—reaching over a million athletes annually. The tech stack reveals a hybrid legacy-and-modern architecture: SAP and AS/400 handling core operations alongside AWS cloud services, Salesforce for CRM, and BI tools (Power BI, Tableau) for reporting. Active hiring is concentrated in ops and sales (31 of 65 roles), with event profitability, vendor negotiation, and event-logistics coordination appearing repeatedly in stated pain points—signals that margin pressure and operational complexity are constraining growth.

Tech Stack 27 technologies

Core StackPower BI Tableau Adobe Illustrator Java Hibernate AWS Lambda AWS AWS RDS Docker Kubernetes Salesforce SAP Smartsheet Adobe Premiere Pro Excel Salesforce Marketing Cloud Spring Boot REST API AWS SNS/SQS AWS ECS AWS EKS Blackline Microsoft Office Word TikTok AS/400 JD Edwards

What Varsity Spirit Is Building

◆Challenges

Event profitability
Vendor negotiation
Preventing injuries at events
Coordinating travel logistics
Event-based retail expansion
Seamless transitions for acquired businesses
Budget management
Sales growth opportunities
Managing judge scheduling and compliance
Ensuring consistency across events

▲Active Projects

Launch of a first-of-its-kind professional cheer league
Competitions
Summer camps
Kpi framework implementation
Event-based retail operations
Warehouse operations support
Strategic growth initiatives
Annual rep territory planning tool
Key operational reporting platform
M&a integration planning

Hiring Activity

Steady65 roles · 25 in 30d

Department

Ops

Sales

Marketing

Support

Manufacturing

Data

Design

Event

Seniority

Mid

Junior

Manager

Senior

Director

Staff

Intern

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About Varsity Spirit

Varsity Spirit is a division of Varsity Brands and a global supplier of cheerleading and dance team uniforms, educational camps, and competitive events. The company has operated since 1974 and employs 1,001–5,000 people from Memphis, Tennessee. Core business areas include uniform design and manufacturing, multi-day camps and clinics, and hosting or sanctioning competitive events (with associated retail operations at those venues). Recent strategic priorities include launching a professional cheer league, expanding event-based retail, and integrating acquired businesses into unified operations. The organization manages complex logistics—judge scheduling, travel coordination, injury prevention—across a distributed network of events and camps.

HeadquartersMemphis, Tennessee

Company Size1,001–5,000 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Varsity Spirit use?

Varsity Spirit uses SAP and AS/400 for core business operations, Salesforce for CRM, Power BI and Tableau for analytics, AWS (Lambda, RDS, ECS/EKS, SNS/SQS) for cloud infrastructure, and Java/Spring Boot for application development. Adobe tools (Illustrator, Premiere Pro) support creative teams.

What is Varsity Spirit working on?

Current projects include launching a professional cheer league, expanding event-based retail, improving event profitability through KPI frameworks and operational reporting, integrating recent acquisitions, and streamlining annual sales territory planning.