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Varma Tech Stack

Spirits, wines, and food distribution across Spain with multi-brand portfolio

Food and Beverage Services Alcobendas, Madrid 201–500 employees Founded 1942 Self-Owned

Varma is a Madrid-based drinks and food distributor operating since 1942, anchored on Salesforce and SAP for order and supply-chain management. Current hiring is skewed toward marketing interns and mid-level roles—a pattern that suggests brand-building and campaign execution are near-term priorities. Active projects around loyalty programs, media planning, and price architecture, combined with pain points in forecast accuracy and distributor tracking, indicate the company is working to tighten demand planning and field visibility across a fragmented multi-brand portfolio.

Tech Stack 10 technologies

Core StackSalesforce SAP Power BI Adobe Illustrator Microsoft 365 Excel PowerPoint Adobe Acrobat Reader Photoshop Corel

What Varma Is Building

◆Challenges

Inventory level optimization
Risk of obsolescence
Improving existing reports
Distributor data tracking
Gaps and risks in sales forecast

▲Active Projects

Salesforce quarterly campaigns
Visibility materials and plv
Customer loyalty trips
Plan de medios
Eventos de la marca
Price-tree development
Improving existing reports
Distributor data analysis
Sales forecasting

Hiring Activity

Accelerating8 roles · 5 in 30d

Department

Marketing

5

Sales

2

Logistics

1

Seniority

Intern

4

Mid

2

Junior

1

Manager

1

Company intelligence

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About Varma

Varma operates as a holding company distributing spirits, wines, and specialty food products across Spain. The portfolio spans owned brands (Ron Barceló, Macaronesian Gin) and represented international labels (Glenfiddich, Hendrick's, Fireball, Bollinger) through Varma Spirits & Wines; Spanish wines via Bodegas y Viñedos del Marqués de Vargas; and imported food and personal care through Varma Food & Care. The company manages 201–500 employees and runs primary operations from Alcobendas, Madrid, using Salesforce for customer management, SAP for ERP, and Microsoft 365 + Power BI for analytics and reporting.

HeadquartersAlcobendas, Madrid

Company Size201–500 employees

Founded1942

Hiring MarketsSpain

Frequently Asked Questions

What tech stack does Varma use?

Salesforce (CRM), SAP (ERP), Microsoft 365, Power BI (analytics), and Adobe Creative Suite (Photoshop, Illustrator) for design and reporting.

What brands does Varma distribute?

Owned spirits brands include Ron Barceló and Macaronesian Gin. Represented brands span Glenfiddich, Hendrick's, Fireball, Bollinger, and others. Wine portfolio includes Marqués de Vargas, Pazo de San Mauro, and Conde de San Cristobal. Food and care brands include Capitán Maní, Campbell Shortbread, Scholl, and ROC Skincare.