USA TODAY Co., Inc. Tech Stack

National and local media company with digital marketing and events divisions

Newspaper Publishing New York, NY 10,001+ employees Public Company

USA TODAY Co. is a 10,000+ person diversified media enterprise operating the USA TODAY national publication, a network of local news organizations across the US, UK-based Newsquest, LocaliQ (SMB digital marketing software), and an events division. The hiring velocity is accelerating with 101 roles posted in the last 30 days, heavily weighted toward media (62 roles) and sales (40 roles) — a sales-led hiring posture centered on increasing local ad revenue and audience growth, which rank as their top two stated challenges.

Tech Stack 32 technologies

Core StackAdobe Premiere Pro Adobe Creative Cloud Salesforce Python Google Analytics BigQuery Google Ads Instagram TikTok Parse.ly YouTube PLC CAN bus Profibus Sercos Servo drives Microsoft Office Dayforce Meta Mitsubishi Electric Excel X Google Windows Word Outlook SQL Facebook Ads Manager Yelp Snapchat+2 more

What USA TODAY Co., Inc. Is Building

◆Challenges

Increasing local advertising revenue
Increasing audience engagement
Exceed local advertising revenue goals
On-time production performance
Audience growth
Subscription growth
Managing distribution shortages
Upselling existing accounts
Expanding high school sports coverage
New account acquisition

▲Active Projects

High school sports coverage
Launch and optimize recruitment campaigns
Marketing technology stack integration
University of tennessee men's basketball coverage
Real-time sourcing and verification
Social card creation
Develop standard processes for support ops
Tennessee baseball coverage
Campaign coverage
Super 25 and all-usa franchises coverage

Hiring Activity

Accelerating200 roles · 100 in 30d

Department

Media

Sales

Ops

Marketing

Manufacturing

News

Sports

Logistics

Seniority

Mid

105

Senior

Junior

Manager

Director

Lead

Notable leadership hires: Associate News Director, News Director

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About USA TODAY Co., Inc.

USA TODAY Co. operates through four primary business units: the USA TODAY NETWORK (national and local news), Newsquest (UK media operations), LocaliQ (digital marketing software for SMBs), and an events division. The company serves audiences, advertisers, and SMB customers across multiple formats. The tech stack reflects a media-native footprint—Adobe Creative Suite, Parse.ly (analytics), YouTube, Instagram, TikTok, and Google Analytics drive content production and audience measurement. Sales infrastructure (Salesforce, Dayforce, Google Ads, Facebook Ads Manager) supports advertising and marketing-solutions revenue. Active projects span sports coverage expansion, social distribution, recruitment marketing, and ops standardization, with particular focus on high school and college athletics.

HeadquartersNew York, NY

Company Size10,001+ employees

Hiring MarketsUnited States

Frequently Asked Questions

What is USA TODAY Co.'s tech stack?

Adobe Creative Cloud and Premiere Pro for production; Parse.ly, Google Analytics, and BigQuery for audience analytics; Salesforce for sales operations; YouTube, Instagram, TikTok, and X for distribution; Google Ads and Facebook Ads Manager for advertising delivery.

What are USA TODAY Co.'s main business challenges?

Increasing local advertising revenue, growing audience engagement, achieving subscription growth, managing distribution logistics, and expanding high school sports coverage coverage—reflected in active projects and hiring priorities.