E-commerce performance agency focused on paid media, SEO, and CRM
Universo E-commerce is a São Paulo-based performance marketing agency built around paid advertising (Meta, Google, TikTok, Pinterest, LinkedIn) and SEO/CRM services for Brazilian e-commerce merchants. The org is marketing-heavy with 8 of 10 active roles in that function, skewed toward junior and intern talent—typical for an agency scaling capacity to serve its growing client base while tackling internal pain points around customer retention and upsell identification.
Universo E-commerce advises mid-market e-commerce brands on revenue growth through paid media campaigns, search optimization, and customer relationship management. Founded in 2021, the agency operates from São Paulo and serves 50+ active clients. The service model centers on data-driven campaign optimization: using Google Ads, Meta Ads, TikTok, and Pinterest to drive traffic, then instrumenting performance with Looker Studio and Google Analytics 4. They layer in CRM coordination (HubSpot) and internal collaboration tools (Monday.com, Slack) to manage client workflows.
Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, and LinkedIn Ads—the core channels used for client campaigns across Universo's paid media service line.
Looker Studio and Google Analytics 4 for campaign reporting; HubSpot for customer relationship and retention workflows; Monday.com for internal project and account management.
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