UNICRED Tech Stack

Cooperative financial institution serving 367k member-owners across Brazil

Financial Services São Paulo, São Paulo 201–500 employees Privately Held

UNICRED is a cooperative bank operating across 25 cooperatives and ~372 branch locations in Brazil, with 367k member-owners and 4,300+ employees as of Nov 2024. The tech stack reflects a maturing analytics and marketing automation operation—Google Analytics, Power BI, Tableau, Databricks, Kafka, and Salesforce across the top 30 tools—but hiring velocity is accelerating with a 60% finance-to-marketing department ratio, signaling active focus on pricing competitiveness and loyalty engagement alongside operational automation and credit recovery workflows.

Tech Stack 30 technologies

Core StackGoogle Analytics AppsFlyer Firebase Salesforce Power BI Kafka Docker Grafana Python Databricks Tableau Looker Meta Ads Google Ads Adobe Illustrator Figma Google Analytics 4 Google Tag Manager SQL Excel PowerPoint COSO iOS Azure Microsoft Office Qualtrics WhatsApp Business API Meta Business Manager Salesforce Marketing Cloud Photoshop

What UNICRED Is Building

◆Challenges

Ensuring pricing competitiveness
Benchmarking market prices
Maintaining pricing policies
Risk mitigation
Reducing delinquency rates
Data governance
Managing incidents impacting business continuity
Increase loyalty program engagement
Integrate loyalty program with other services
Increasing investment capture

▲Active Projects

Credit recovery workflow improvement
Cx day
Continuity plan testing
Gcn information centralization
Investment tools development
Product performance optimization
Automating operational processes
Gcn process maintenance
Institutional brand campaigns
Media planning and audiovisual production

Hiring Activity

Accelerating35 roles · 20 in 30d

Department

Finance

Marketing

Ops

Engineering

Data

Product

Support

Seniority

Mid

Junior

Senior

Intern

Manager

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About UNICRED

UNICRED is a cooperative financial institution in Brazil that structures itself around member-ownership rather than shareholder returns. The cooperative model means its 367k members are co-owners who participate in decisions, access personalized products, and share results. The product suite spans deposits, credit lines, financing, investments, private pensions, cards, and insurance. As of November 2024, UNICRED reorganized into a two-level structure comprising 25 separate cooperatives, ~372 operating units, and a National Central with hubs in Florianópolis, Belo Horizonte, and Porto Alegre. The organization employs over 4,300 people and is headquartered in São Paulo.

HeadquartersSão Paulo, São Paulo

Company Size201–500 employees

Hiring MarketsBrazil

Frequently Asked Questions

What is UNICRED's business model?

UNICRED operates as a cooperative financial institution where members (cooperados) are co-owners. Members participate in governance, receive personalized products, benefit from competitive rates, and share profits—unlike traditional shareholder-owned banks.

How many members and branches does UNICRED have?

UNICRED serves 367k member-owners across approximately 372 operating units and 25 cooperatives. As of November 2024, the organization employs 4,300+ staff.

What tech stack does UNICRED use?

Top tools include Google Analytics, Power BI, Tableau, Salesforce, Databricks, Kafka, Azure, Docker, and Python. UNICRED also uses Firebase, Grafana, Qualtrics, and Meta/Google advertising platforms for analytics and member engagement.