Unfair Advantage Tech Stack

D2C holding company scaling beauty and lifestyle brands across marketplace and social channels

Technology, Information and Internet Florianópolis 11–50 employees Founded 2019 Partnership

Unfair Advantage operates a multi-brand D2C portfolio (Pink Perfect, Le Moritz, Brain Juice, Doctor Sales, House of Motors) with heavy reliance on Shopify, marketplace integrations (Shopee, TikTok Shop), and social selling (TikTok, Instagram, Meta Ads). The project list — affiliate activation, CRO testing, TikTok Shop ambassador programs, influencer contract management, and high-volume short-form video — reveals a business model built on affiliate networks and creator monetization. The marketing-heavy hiring mix (60% of active roles) paired with documented pain points around affiliate performance and funnel optimization suggests they're struggling to systematize growth across distributed creator networks.

Tech Stack 21 technologies

Core StackAWS Canva Meta Ads Google Ads Shopify Figma Adobe Premiere Pro Adobe Illustrator WordPress JavaScript ClickUp Shopee TikTok Shop WhatsApp Google Analytics 4 Photoshop CapCut WooCommerce HTML/CSS TikTok Instagram

What Unfair Advantage Is Building

◆Challenges

Affiliate program performance
Affiliate behavior insights
Scaling paid media campaigns
Identifying funnel bottlenecks
Optimizing checkout aov
High volume video production
Sales conversion
Patient experience
Conversion rate improvement
Sales funnel optimization

▲Active Projects

Affiliate activation campaigns
Affiliate performance research
Shopify product management
Landing page creation
Cro testing implementation
Tiktok shop ambassador community
Affiliate attraction strategy
Influencer contract management
Tiktok/reels content creation
Shorts video production

Hiring Activity

Decelerating15 roles · 3 in 30d

Department

Marketing

Design

Sales

Support

Seniority

Mid

Junior

Lead

Senior

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About Unfair Advantage

Unfair Advantage is a D2C holding company headquartered in Florianópolis, Brazil, that acquires, designs, and scales direct-to-consumer brands. The portfolio spans beauty, cosmetics, and lifestyle segments, distributed through Shopify storefronts, marketplace platforms (Shopee, TikTok Shop), and social channels. The company operates a hybrid model: owned brand infrastructure (design, sourcing, distribution) paired with affiliate and influencer networks for customer acquisition. Current operations span multiple geographies with hiring concentrated in Brazil.

HeadquartersFlorianópolis

Company Size11–50 employees

Founded2019

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Unfair Advantage use?

AWS for infrastructure; Shopify and WooCommerce for storefronts; Shopee and TikTok Shop for marketplaces; Meta Ads and Google Ads for paid media; Figma, Canva, Photoshop, Adobe Premiere, and CapCut for creative production.

What is Unfair Advantage working on?

Affiliate network scaling (activation, performance research, attraction strategy), TikTok Shop ambassador community building, short-form video production (TikTok/Reels/Shorts), CRO testing, landing page optimization, and influencer contract management.