grupo UMAUMA Tech Stack

Entertainment group operating specialized agencies for brand activations and live events

Advertising Services São Paulo 51–200 employees Privately Held

Grupo UMAUMA is a multi-agency entertainment holding in Brazil operating 8+ specialized brands across event production, live marketing, digital activation, and artist management. The org is marketing-heavy (19 of 38 open roles) and actively scaling mid-to-senior talent, which aligns with their operational focus: trade marketing, event activations, and paid media campaigns. Cost control and timeline management appear as consistent friction points—suggesting the group is optimizing margin and delivery velocity as it grows.

Tech Stack 40 technologies

Core StackMeta Ads Google Ads Adobe Illustrator Adobe Premiere Pro After Effects Canva Google Analytics Zapier Looker TikTok Ads Excel Microsoft Office Keynote Notion Photoshop InDesign CapCut Meta Business Suite Adobe Meta Google ManyChat Google Slides Google Data Studio Instagram LinkedIn TikTok Google Workspace Google Docs Google Sheets+10 more

What grupo UMAUMA Is Building

◆Challenges

Optimizing event costs
Ensuring compliance and safety
Controlling project costs
Improving performance and profitability
Managing production timelines
Budget optimization
Process waste identification
Process inefficiencies
Billing flow issues
Tax compliance

▲Active Projects

Trade marketing campaigns
Event activations
Digital hybrid event innovation
Risk mitigation plan implementation
Point-of-sale setups
Corporate event activation
Trend and profitability study of projects
Management reporting
Paid media campaigns
Growth marketing strategy

Hiring Activity

Steady40 roles · 15 in 30d

Department

Marketing

Ops

Finance

Design

Sales

Data

Legal

Support

Seniority

Mid

Senior

Intern

Junior

Notable leadership hires: Art Director

Company intelligence

Find more companies like grupo UMAUMA by tech stack, pain points and active projects

Get started free

About grupo UMAUMA

Grupo UMAUMA operates a decentralized group model where each agency specializes in a distinct entertainment vertical: Haute handles corporate events and brand activations; Fishfire focuses on festival and live entertainment; Cigarra handles digital PR and influencer coordination; Efeito targets LGBTQIAP+ audiences; Feat brokers creative connections between brands and artists; New Blood serves youth-oriented events; Nozy produces entertainment-focused content; and SoundsFood manages hospitality venues. The holding also owns Rancho Churrascada, a lifestyle property in São Paulo state. Core services include event production, brand activation, point-of-sale marketing, live entertainment booking, and digital campaign management. Based in São Paulo with 51–200 employees, the group serves primarily Brazilian corporate and entertainment-sector clients.

HeadquartersSão Paulo

Company Size51–200 employees

Hiring MarketsBrazil

Frequently Asked Questions

What tools does grupo UMAUMA use for paid media?

Meta Ads, Google Ads, and TikTok Ads. They also use Meta Business Suite and Google Analytics to track campaign performance and Google Data Studio for reporting dashboards.

What design software does grupo UMAUMA use?

Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, After Effects), plus Canva and CapCut for faster asset production and video editing.