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UKTV Tech Stack

Broadcaster managing seven UK channels plus streaming and FAST platform distribution

Broadcast Media Production and Distribution London, London 201–500 employees Founded 1997 Privately Held

UKTV operates a multi-channel television and streaming business built on Adobe Creative Cloud, AWS, and Snowflake, with active marketing transformation underway. The hiring mix—weighted toward creative and marketing roles at mid-to-lead level—and the project focus on data process optimization and attribution tracking suggest a shift toward measurable, platform-driven content performance. Current pain points cluster around martech platform embedding and GDPR compliance, indicating infrastructure investment ahead of scale.

Tech Stack 13 technologies

Core StackAdobe Creative Cloud AppsFlyer Braze Snowflake AWS After Effects Adobe Illustrator TikTok Meta YouTube mParticle Photoshop

AdoptingSmartly.io

What UKTV Is Building

◆Challenges

Marketing transformation
Embedding new tech platforms
Optimising attribution
Ensuring gdpr compliance
Organisation-wide transformation
Improving digital presence
Future-ready marketing systems
Optimising marketing performance

▲Active Projects

Implement and optimise data processes across martech platforms
Optimise event tracking for robust attribution
Marketing transformation
Award-winning campaigns
Campaign toolkits for social and digital channels
Adaptive formats for large campaigns

Hiring Activity

Accelerating9 roles · 4 in 30d

Department

Marketing

4

Creative

3

Data

1

Design

1

Seniority

Mid

4

Lead

3

Senior

2

Notable leadership hires: Head of Creative, Creative Head

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About UKTV

UKTV is a broadcaster owned by BBC Studios, operating seven branded channels (U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&eden, U&GOLD, U&alibi) distributed across UK free-to-air platforms (Freeview, Freesat, Freely), pay-TV services (Sky, Virgin Media, NOW), and internationally via Sky and Virgin Media in Ireland. The company also runs U, a UK free streaming service, and manages FAST channel presence on Samsung TV Plus, Amazon Freevee, Pluto TV, and Virgin Media. Founded in 1997, UKTV is headquartered in London and employs 201–500 people. Content spans comedy, entertainment, natural history, factual and drama programming. The organization is in active transformation around data and marketing infrastructure, reflected in projects addressing event tracking, attribution optimization, and campaign tooling across social and digital channels.

HeadquartersLondon, London

Company Size201–500 employees

Founded1997

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is UKTV's tech stack?

UKTV uses Adobe Creative Cloud (After Effects, Photoshop, Illustrator), AWS, Snowflake, AppsFlyer, Braze, mParticle, and major social platforms (TikTok, Meta, YouTube). The company is currently adopting Smartly.io for campaign management.

What is UKTV working on?

UKTV is executing a marketing transformation focused on data process optimization across martech platforms, event tracking for attribution, and adaptive campaign formats for social and digital channels. Current pain points include platform embedding, GDPR compliance, and digital performance optimization.