The Smart Local (TSL) Media Group Tech Stack
Regional media publisher and ad network for youth audiences across Southeast Asia
TSL Media Group operates a multi-brand content and advertising platform anchored in Singapore, reaching youth across Southeast Asia through owned properties (The Smart Local, EatBook, MustShareNews, Zula, and others) plus influencer and community channels. The hiring mix is heavily sales and marketing (42 of 50 open roles) with minimal engineering (2 roles), reflecting a content-and-campaign-driven business model rather than a product-engineering operation. Stack is almost entirely creative tools (Adobe suite, CapCut, Canva) and social/ad platforms (Meta, TikTok, YouTube, Google Ads), with no data infrastructure or backend tooling—a pattern matching a media agency scaled through people and creative workflows rather than technology leverage.
Tech Stack 31 technologies
What The Smart Local (TSL) Media Group Is Building
◆Challenges
- Inefficient workflows
- New revenue opportunities
- Scaling singapore business operations
- Budget constraints
- Increasing subscribers and traffic
- Budget management across campaigns
- Increasing youtube traffic
- Maintaining brand identity
- Acquiring new clients
- Renewing contracts
▲Active Projects
- Integrated campaigns
- Campaign management across sea
- Campaign execution across social media and influencer ecosystems
- Channel growth initiative
- Industry benchmark development across sea
- Brand collaboration proposals
- Campaign agreement preparation
- Video content production for advertising and promotional purposes
- Structured video content plan
- Qc all youtube content
Hiring Activity
Department
Seniority
Notable leadership hires: Sales Director
