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Tru Performance Inc Tech Stack

Digital consulting and managed IT services with AI and performance marketing focus

IT Services and IT Consulting Middletown, Delaware 51–200 employees Founded 2018 Privately Held

Tru Performance is a consulting and IT services firm built around three operational pillars: managed infrastructure (AWS, Azure, GCP), performance marketing automation (PPC, paid social, SEO), and emerging AI tooling (OpenAI, Hugging Face, LangChain). The tech stack reveals a company in transition — heavy on testing/QA infrastructure (Playwright, Selenium, Jenkins) and marketing measurement, but actively building into AI workflows and chatbot automation. Hiring skews senior engineering and performance marketing leadership, suggesting they're scaling delivery capacity while centralizing campaign and content automation expertise.

Tech Stack 40 technologies

Core StackPlaywright Selenium Jenkins GitHub Actions Postman Google Ads Google Analytics Meta Ads LinkedIn Ads PHP AWS OpenAI Hugging Face LangChain Pinecone Weaviate n8n REST Assured Allure SQL Git Bing Ads Microsoft Advertising SA360 DV360 GCP Azure Cohere LlamaIndex FAISS+10 more

What Tru Performance Inc Is Building

◆Challenges

Automation opportunities in campaigns
Scaling paid advertising
Fast-paced release cycle
Budget allocation for roi
Reducing technical debt
Eliminating delivery bottlenecks
Reducing dependency on few individuals
Budget optimization
Chatbot automation
Content generation automation

▲Active Projects

Chatbot and content generator development
Lead engagement system
Scaling paid advertising initiatives
Automation of ppc campaigns
End-to-end ppc strategy development
Ai & modern saas enablement
Saas platform architecture
Ai workflow pocs with low-code tools
Scaling paid advertising across platforms
Automation of ppc processes

Hiring Activity

Steady7 roles · 3 in 30d

Department

Engineering

4

Marketing

2

HR

1

Seniority

Senior

4

Junior

1

Lead

1

Mid

1

Notable leadership hires: PPC Lead

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About Tru Performance Inc

Tru Performance provides technology consulting, managed IT services, and digital solutions to mid-market enterprises across financial services, manufacturing, healthcare, and real estate. The company operates with approximately 125 associates across five locations globally, with headquarters in Delaware. Their service offerings span infrastructure management (cloud platforms), digital marketing optimization (paid advertising, SEO, content), and custom software development (full-stack, mobile, frontend/backend). The firm also provides experience design and advanced analytics to support client digital transformation.

HeadquartersMiddletown, Delaware

Company Size51–200 employees

Founded2018

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does Tru Performance use?

Tru Performance uses AWS, GCP, and Azure for cloud infrastructure; Playwright and Selenium for QA automation; GitHub Actions and Jenkins for CI/CD; OpenAI, Hugging Face, LangChain, and Pinecone for AI/ML; and Google Ads, Meta Ads, LinkedIn Ads for advertising platforms and measurement.

What is Tru Performance working on?

Core projects include chatbot and content generator development, PPC campaign automation, lead engagement systems, and AI workflow POCs using low-code tools. The roadmap also covers SaaS platform architecture and scaling paid advertising across multiple channels.