Trü Frü Tech Stack

Frozen fruit snacks with proprietary hyper-chill processing

Food Production Salt Lake City, Utah 51–200 employees Founded 2017 Privately Held

Trü Frü manufactures frozen fruit confections using a proprietary hyper-chill/hyper-dry process. The tech stack reveals a supply-chain–heavy operation: SAP for ERP, Blue Yonder for demand planning (actively adopting), Reltio for master data, and Syndigo + Salsify for product information management across retail channels. Active projects center on supplier compliance, Blue Yonder rollout, and retail media programs—consistent with a CPG brand scaling distribution and tightening cost controls.

Tech Stack 17 technologies

Core StackSAP AWS Power BI Excel Instacart SharePoint TikTok Shop Blue Yonder Reltio TikTok Instagram YouTube Microsoft Office Bazaarvoice Syndigo Salsify PowerPoint

AdoptingBlue Yonder

What Trü Frü Is Building

◆Challenges

Supplier onboarding compliance
Maximizing roi & roas
Accelerating online growth
Improving retail velocity
Risk management procurement categories
New product development
Supplier non-conformance tracking
Risk assessment management
Balancing demand and supply
Monitoring supply exceptions

▲Active Projects

Coupon and cashback programs
Value leadership cost savings projects
Automation in power bi
New supplier onboarding process
Annual supplier risk assessments
Blue yonder adoption
Planning model development
Retail media and shopper marketing programs
Digital shelf excellence
Regional complex implementation projects

Hiring Activity

Steady20 roles · 6 in 30d

Department

Marketing

Ops

Finance

Manufacturing

Design

Engineering

Product

Seniority

Manager

Senior

Intern

Mid

Junior

Director

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About Trü Frü

Trü Frü produces frozen fruit snacks sold through retail and direct-to-consumer channels. The product line begins with vine-ripened fruit, then applies double immersion in chocolate, coconut, or peanut butter, followed by proprietary hyper-chill or hyper-dry processing. The company operates from Salt Lake City with 51–200 employees and has been in operation since 2017. Hiring remains steady across marketing, operations, finance, and manufacturing, with active recruitment in supply-chain optimization and digital commerce roles.

HeadquartersSalt Lake City, Utah

Company Size51–200 employees

Founded2017

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Trü Frü use?

SAP (ERP), Blue Yonder (demand planning), Reltio (master data), Syndigo and Salsify (product information), Power BI (analytics), Instacart and TikTok Shop (sales channels), plus standard office and social tools.

Where is Trü Frü headquartered?

Salt Lake City, Utah. All current hiring is in the United States.