Fundraising platform for nonprofits and social-sector organizations in Brazil
Trackmob builds donation-management and donor-engagement software for nonprofits and charities. The company is scaling sales and support in parallel with product work around analytics and retention—typical of a fundraising SaaS hitting product-market fit. Pain-point clustering (data rework, metric consistency, ticket recurrence) suggests they're moving from manual workflows toward self-service tooling, and their adoption of BI tools (Tableau, Power BI, Metabase) alongside Pipedrive (CRM) and Zendesk (support) reflects a transition from ad-hoc operations into data-driven donor management.
Trackmob is a Brazilian fintech founded in 2013 that provides donation-processing and fundraising software for nonprofits, charities, and social-impact organizations. The platform handles donor acquisition, conversion, and retention workflows. Based in Curitiba, the company operates as a partnership with 11–50 employees and serves customers across Brazil. Their tech stack centers on payment processing, CRM, customer support, and analytics infrastructure—tools that underscore a focus on both operational efficiency and donor-data insights.
Trackmob uses Zendesk and Freshdesk for support, Pipedrive for CRM, Tableau/Power BI/Metabase for analytics, SQL/MySQL/PostgreSQL for databases, and WhatsApp/LinkedIn for donor communication channels.
Trackmob is headquartered in Curitiba, Paraná, Brazil, and was founded in 2013.
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