Heavy equipment distributor with post-sale focus across Brazil
Grupo Tracbel distributes construction, mining, and agricultural machinery across Brazil through 40 regional branches, competing primarily on technical support and after-sale service. The tech stack reveals a mid-market operational maturity: TOTVS ERP + Salesforce CRM anchored by custom web applications (Laravel, Vue, PostgreSQL on AWS/DigitalOcean), with emerging real-time fleet tracking via vehicle telemetry. Rapid sales hiring (43 open roles) paired with active projects around warehouse KPIs and fleet monitoring indicates a shift from pure equipment sales toward data-driven fleet optimization and client retention.
Grupo Tracbel is a Brazilian distributor of heavy machinery and vehicles serving mining, construction, aggregate, forestry, and road transport segments. Founded in 1967, the company operates approximately 1,500 employees across 40 branches nationwide and emphasizes post-sale technical support as a competitive differentiator. Core business includes equipment sales, technical training, and field service. Current operational priorities center on inventory control, warranty compliance, warehouse standardization, and client acquisition/retention—areas where recent infrastructure investments (real-time telemetry, fleet reporting dashboards, KPI tracking) are being applied.
TOTVS ERP and Salesforce CRM for core operations, with custom web applications built on Laravel, Vue.js, and PostgreSQL. Infrastructure runs on AWS and DigitalOcean. Monitoring includes Microsoft Sentinel; development uses Git/GitHub with CI/CD pipelines.
Contagem, Minas Gerais, Brazil. The company operates 40 branches across Brazil and hires exclusively within the country.
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