Touchpoint GmbH Tech Stack

Google Ads management and optimization for high-growth D2C brands in DACH

Advertising Services Flensburg, Schleswig-Holstein 11–50 employees Founded 2018 Public Company

Touchpoint is a 11–50 person Google Ads specialist firm managing over €100M in annual ad spend across the DACH region, now building internal data and AI infrastructure to scale beyond pure campaign management. The tech stack shift—adopting PostgreSQL, BigQuery, AWS, GCP, and Kubernetes while building an agent-supported dashboard and marketplace—reveals a transition from hands-on optimization toward productized, data-driven tooling. Hiring patterns (data, engineering, marketing across junior to senior) and active projects around production architecture confirm the move from services to platform.

Tech Stack 13 technologies

Core StackGoogle Ads Shopify JavaScript YouTube Google Merchant Center HTML CSS

AdoptingPostgreSQL BigQuery AWS Kubernetes RAG GCP

What Touchpoint GmbH Is Building

◆Challenges

Rebuilding mvp architecture for production scale
Optimizing data infrastructure for ai agents
Scaling performance marketing

▲Active Projects

Google ads campaign optimization for high-growth brands
New technical architecture
Agent-supported dashboard
Production-ready platform with agent marketplace
Creative strategy for youtube
Demand gen analysis of existing creatives
Data infrastructure development
Dashboard and report development
Web tool development

Hiring Activity

Accelerating6 roles · 4 in 30d

Department

Marketing

Data

Engineering

Seniority

Mid

Intern

Junior

Senior

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About Touchpoint GmbH

Touchpoint manages Google Ads and YouTube campaigns for mid-market and high-growth D2C e-commerce companies, with a focus on Shopify-integrated brands. Founded in 2018 and headquartered in Flensburg, Germany, the firm operates as a full-service Google Ads partner, handling strategy, optimization, and creative execution. Beyond campaign work, the company is actively building internal technical infrastructure—data pipelines, dashboards, and AI agent tools—to support scaling and to serve as the foundation for a planned agent marketplace. The business model combines service revenue (performance marketing) with emerging product capabilities.

HeadquartersFlensburg, Schleswig-Holstein

Company Size11–50 employees

Founded2018

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does Touchpoint use?

Touchpoint uses Google Ads, YouTube, Shopify, and Google Merchant Center for core operations. The team is adopting PostgreSQL, BigQuery, AWS, GCP, and Kubernetes to build data and AI infrastructure.

What is Touchpoint working on?

Touchpoint is scaling production architecture, building data infrastructure for AI agents, developing dashboards and reporting tools, and creating an agent-supported marketplace for campaign optimization and creative strategy.