Europe's largest wholesaler of professional storage and event tents
Toolport is a 40-year-old European wholesaler of industrial and event tents, operating at scale across multiple countries with a 201–500-person workforce. The tech stack—SAP, SAP HANA, BigQuery, dbt, Airflow, Power BI—reveals a data infrastructure team building out a modern analytics backbone: they're actively constructing a data warehouse, implementing Data Vault 2.0 modeling, and developing mart layers in dbt. This investment pattern, combined with pain points around scalable data modeling and integrated business planning, signals a company transitioning from legacy ERP reporting toward self-service analytics and predictive forecasting.
Toolport, founded in 1984, is the largest wholesaler of professional storage and party tents in Europe. The business operates across multiple countries (Germany, with active expansion into Finland, Norway, and Denmark) and manages a complex supply chain spanning procurement, inventory, logistics, and sales. Operationally, the company runs on SAP and SAP HANA for transactional systems and financial management, with an emerging data platform built on BigQuery, dbt, and Airflow. Active projects center on modernizing financial reporting, integrating supply chain and sales data, and implementing predictive planning for operations—a portfolio that reflects the operational complexity of a mid-sized European wholesaler managing SKU proliferation and cross-border logistics.
SAP and SAP HANA for ERP and finance; BigQuery for data warehousing; dbt and Apache Airflow for transformation and orchestration; Power BI for reporting and analytics.
Building a modern data warehouse platform with Data Vault 2.0 modeling; developing dbt mart layers and Power BI dashboards; modernizing financial reporting; implementing integrated business planning and supply chain forecasting.
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