Creative services group delivering integrated campaigns and visual storytelling
THIS IS IDEAL is a creative and advertising services firm structured as a portfolio of five brands operating across creative direction, production, and media planning. The tech stack is pure Adobe + Google/Meta advertising platforms—no engineering infrastructure, no data tooling—reflecting a traditional agency model focused on production velocity rather than automation. Current hiring is concentrated in senior marketing and design roles, suggesting either expansion of client-facing delivery or internal rebranding/consolidation.
Notable leadership hires: Art Director
THIS IS IDEAL operates as a communication hub based in Torino, with satellite offices in Milano, New York, Madrid, and London. The company serves clients through five distinct brands, each with its own identity, unified around integrated campaigns spanning digital, social, events, and traditional advertising (ATL/BTL). Core competencies include visual design, photo and video production, and multichannel campaign strategy. The agency manages complex media buying across Google Ads and Meta platforms, while maintaining in-house creative production through Adobe Creative Suite. Team size is 51–200 employees, privately held since 1997.
Primary stack is Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) plus Google Analytics and Google Ads/Meta Ads Manager for campaign measurement and media buying.
Torino, Italy. The company also maintains offices in Milano, New York, Madrid, and London.
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