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The Channel Company Tech Stack
Channel partner marketing and enablement platform for IT resellers
The Channel Company operates a service-driven business around IT channel partnerships, offering marketing, recruitment, and enablement support to resellers and distributors. The hiring profile is heavily skewed toward marketing (12 of 16 active roles) with minimal engineering investment (1 role), suggesting a services-led operation relying on existing tools rather than custom platform development. Pain points around ROI tracking and cross-regional partner coordination indicate they're scaling operational complexity faster than their current measurement and coordination systems can handle.
Tech Stack 16 technologies
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What The Channel Company Is Building
◆Challenges
- Tracking roi for partner campaigns
- Coordinating partner marketing activities
- Managing partner relationships across asean
- Partner enablement
- Cross-regional coordination
- Measuring partner campaign roi
- Enhancing product offering
- Expanding partner network
- Aligning partner marketing with business goals
- Permissioned first-party identity growth
▲Active Projects
- Partner enablement program
- Cross-regional coordination initiative
- Campaign delivery for key client accounts
- Campaign setup and reporting
- Partner go-to-market plan development
- Marketing development funds utilization
- Marketing performance reporting
- Cms‑driven websites
- Engagement or gamification tools
- Marketing webinars
Hiring Activity
15 roles · 9 in 30d
Department
Seniority
Company intelligence
