Açaí and frozen dessert franchisor scaling operations across Brazil
Grupo The Best operates a multi-brand food franchise network (The Best Açaí and Amadelli Alimentos) founded in 2017 and now at 201–500 employees across Brazil. The tech stack reveals a company in mid-scale operational complexity: Salesforce (Sales Cloud + Service Cloud) for customer and franchise management, Protheus ERP for supply-chain backbone, and a modern data layer (Databricks, Azure Data Factory, Data Lake, Fabric) — but hiring skews heavily toward HR, operations, and support roles rather than engineering, signaling that growth is franchise-scaling and compliance-driven rather than product-led.
Grupo The Best is a Brazilian food and beverage franchisor operating two brand lines: The Best Açaí and Amadelli Alimentos. The company was founded in 2017 and is headquartered in Londrina, Paraná. Operations span multiple locations and franchise units across Brazil, managing complex logistics, supply-chain cost optimization, and multi-jurisdiction compliance. Current hiring focus is on HR, operations, and support functions, reflecting the maturity phase of franchise network expansion and internal process standardization.
Primary systems include Salesforce (Sales Cloud, Service Cloud), Protheus ERP, and a data stack (Azure Databricks, Data Lake, Azure Data Factory, Fabric). Additional tools: Power BI, Excel, Python, SQL, GitHub, Azure, Java, .NET, and HR platforms (LinkedIn Recruiter, eSocial).
Active initiatives include franchise performance monitoring, process improvement policies, new product formulation, sensory consumer research, employer branding, and compliance with internal/external audits across multiple state jurisdictions.
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