The Platform Group Tech Stack

European B2B2C platform group connecting 15,700+ merchants across five verticals

Software Development Wiesbaden, Hesse 1,001–5,000 employees Public Company

The Platform Group operates 36 European marketplaces serving over 15,700 merchants and 6 million end customers, generating €735M+ in annual revenue. The tech stack reveals a marketing-and-commerce-first organization: Shopify (with headless/Hydrogen work), Braze, Emarsys, Klaviyo, Meta, TikTok, and Pinterest dominate the layers, while GraphQL, React, and Next.js support API-driven architecture. Hiring is tilted toward finance (8 roles) and marketing (6), with only 3 engineering positions open — consistent with a merchant-acquisition and monetization phase, not a platform-rebuild cycle.

Tech Stack 32 technologies

Core StackDynamics 365 Braze Klaviyo Freshdesk Shopify React Next.js Cloudflare Vercel Fastly Figma GraphQL Optimizely Excel Freshworks Microsoft Office Emarsys Meta TikTok Pinterest WhatsApp Liquid Shopify CLI Shopify Hydrogen JavaScript/TypeScript DATEV VWO Google Analytics 4 Looker Studio HTML+2 more

What The Platform Group Is Building

◆Challenges

Digitalizing debt capital markets
Increasing retention and clv
Optimizing customer lifecycle
Optimizing campaign performance
Improving personalization
Increasing conversion rates
Optimizing accounting processes
Monitoring open items
Optimizing receivables processes
Improving collections efficiency

▲Active Projects

Shopify markets multi-store strategy
Sales projects
Marketing campaigns
Customer events
Cohort-based multi-channel campaigns
Technical journey development
Automated journey optimization in braze
A/b testing for campaign optimization
Optimizing receivables processes
Headless commerce architecture

Hiring Activity

Steady30 roles · 10 in 30d

Department

Finance

Marketing

Engineering

Ops

Support

Manufacturing

Sales

Other

Seniority

Mid

Junior

Manager

Senior

Intern

Director

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About The Platform Group

The Platform Group is a publicly listed European marketplace operator, holding dominant positions across Consumer Goods, Freight, Industrial, Services & Pharma, and Optics & Hearing verticals. The core differentiator is TPG ONE, a proprietary integration layer that connects merchant partners to 50+ downstream marketplaces while providing shared IT, marketing, finance, HR, and legal services. Revenue is generated through merchant commission, subscription, and value-added services. The organization spans 1,287 employees across seven countries, with headquarters in Wiesbaden, Germany. Strategy prioritizes organic platform growth, geographic expansion, and bolt-on acquisitions to densify the ecosystem.

HeadquartersWiesbaden, Hesse

Company Size1,001–5,000 employees

Hiring MarketsGermany

Frequently Asked Questions

What tech does The Platform Group use?

Shopify (with Hydrogen headless commerce), React, Next.js, GraphQL, Braze, Emarsys, Klaviyo, Meta, TikTok, Pinterest, Figma, Cloudflare, Vercel, Fastly, Google Analytics 4, Looker Studio, and Freshworks.

How many employees does The Platform Group have?

1,287 employees across seven countries, with 1,001–5,000 total headcount. Active hiring in Germany spans finance, marketing, engineering, operations, support, and manufacturing roles.

What is The Platform Group's annual revenue?

Annual revenues exceed €735 million, generated across 36 platforms serving 15,700 merchants and 6 million customers.