Tennis-Point Tech Stack

European omnichannel racket-sports retailer with 30+ stores and international e-commerce

Retail Herzebrock-Clarholz, NRW 201–500 employees Founded 1999 Public Company

Tennis-Point operates Europe's largest racket-sports retail network—combining over 30 physical stores with international online channels under the Tennis-Point and Running Point banners. The tech stack reveals a retail-first architecture: Shopify + React + GraphQL for e-commerce, SAP S/4HANA for supply-chain operations, and Adobe creative suite for in-house marketing production. Migration off Salesforce Commerce Cloud signals a move toward Shopify-native infrastructure. Hiring skews heavily sales and operations (49 of 62 open roles), with decelerating velocity—consistent with a maturing omnichannel rollout focused on store expansion and process optimization rather than new market entry.

Tech Stack 27 technologies

Core StackAdobe Premiere Pro SAP SAP S/4HANA Adobe Photoshop Adobe InDesign Adobe Illustrator Shopify React TypeScript GraphQL GitHub Actions Confluence Jira Azure AD VMware Fortinet Microsoft Office Adobe After Effects Excel Liquid Windows 10 Windows 11 Microsoft 365 Azure Veeam

ReplacingSalesforce Commerce Cloud

What Tennis-Point Is Building

◆Challenges

Improving retail processes
Opening new store
Optimizing sales kpis
Implementing new hr structures
Store expansion
Achieving crm revenue growth
Scaling automation and personalization
Budget management for crm channel
Partner management
Flawless execution of operational processes

▲Active Projects

Activating local direct marketing
Implementing central marketing measures
New store opening
New store launch
Implementing retail processes
Marketing campaigns
Product application videos
Tv production
Store future development
Local direct marketing implementation

Hiring Activity

Decelerating60 roles · 9 in 30d

Department

Sales

Ops

Marketing

Logistics

Community

Engineering

Finance

Seniority

Junior

Intern

Mid

Manager

Senior

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About Tennis-Point

Tennis-Point is a German public company founded in 1999, headquartered in Herzebrock-Clarholz (North Rhine-Westphalia) with a secondary office in Munich. It operates as Europe's leading retailer for tennis, padel, and running sports equipment and apparel, serving consumers across multiple brands and price points. The business spans two primary channels: a portfolio of 30+ physical retail locations across Europe and a suite of international e-commerce properties. The product range includes both third-party brand merchandise and proprietary product lines. Current operational priorities center on store expansion, retail-process standardization, sales-KPI optimization, and CRM revenue growth.

HeadquartersHerzebrock-Clarholz, NRW

Company Size201–500 employees

Founded1999

Hiring MarketsGermany, France

Frequently Asked Questions

What tech stack does Tennis-Point use for e-commerce?

Shopify, React, TypeScript, GraphQL, and GitHub Actions for storefront and CI/CD. SAP S/4HANA powers supply-chain and enterprise resource planning. Adobe Creative Suite (Premiere, After Effects, Photoshop, InDesign, Illustrator) handles in-house content production.

Is Tennis-Point hiring sales and operations roles?

Yes. 43 of 62 active open roles are sales-focused, with 6 in operations. Hiring is concentrated in Germany and France, with mostly junior (31) and intern (12) positions. Velocity has decelerated over the past 30 days.