Touring Club Suisse operates a 1.5M-member mobility and consumer protection organization across Switzerland, scaling support infrastructure (11 active support hires) while optimizing its IT landscape and claims processing. The org is actively mapping customer journeys and refining member acquisition—typical signals of a maturing nonprofit moving from operational efficiency toward digital service expansion. Salesforce Service Cloud and Marketing Cloud anchor their member and service delivery backbone.
Touring Club Suisse is Switzerland's largest mobility club, serving over 1.5 million members through 23 regional sections. The organization delivers roadside assistance (360,000 interventions annually), legal protection services, driving courses, and campsite tourism via an internal network of 21 technical centers, 15 driving schools, and 8 legal advice centers. Operating for over 125 years as a nonprofit, TCS functions as both a mutual-aid organization (preventing accidents through training and public safety advocacy) and a commercial service provider offering vehicle recovery, insurance support, and recreational travel. The 1,700-person workforce is concentrated in Switzerland, with 210 dedicated patrol crews and a 24/7 assistance center handling medical evacuations and vehicle recovery dispatch.
TCS operates Switzerland's largest mobility club with 1.5M members, providing roadside assistance (360,000 interventions/year), legal protection services, driving education at 15 centers, vehicle technical inspections at 21 centers, and 29 campsite operations with 650,000 annual stays.
TCS operates on Salesforce Service Cloud and Marketing Cloud for member and service management, Jira and Confluence for internal collaboration, SQL for data, and Microsoft Office/Adobe for content production. No major platform migrations are currently underway.
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