TBWA HAKUHODO Tech Stack

Tokyo-based creative agency blending DISRUPTION methodology with generative AI production

Advertising Services Tokyo 201–500 employees Privately Held

TBWA HAKUHODO is a full-service creative agency operating at the intersection of TBWA's global DISRUPTION framework and Hakuhodo's deep Japan market expertise. The tech stack reveals a production-first posture: heavy adoption of generative video (Sora, Runway), image generation (Midjourney, Stable Diffusion), and creative tools (TouchDesigner, Unreal Engine, DaVinci Resolve), paired with Python and JavaScript for workflow automation. Active projects around AI-based production workflows and prompt design benchmarking signal the agency is building internal capabilities to accelerate creative output—a direct response to their stated pain around enhancing production capacity.

Tech Stack 23 technologies

Core StackPython JavaScript After Effects Apple iPhone iPad Apple Watch Stable Diffusion Runway Sora Midjourney D-ID TouchDesigner Unreal Engine DaVinci Resolve LoRA ControlNet GCP Adobe PowerPoint Keynote Excel LinkedIn

What TBWA HAKUHODO Is Building

◆Challenges

Enhancing production capabilities
Greater autonomy
Deeper partnership with client
Reducing hiring lead time
Optimizing hiring cost
Improving retention rate
Produce bespoke locally relevant work

▲Active Projects

Global apple advertising projects
Integrated mass and digital campaigns
Ai-based production workflow construction
Content ip development
Prompt design and workflow benchmarking
企業アプリ&データベースを活用したビジネス成長プラン策定、実行
Pos/顧客データベースを活用した統合分析、cdp/dmp構築支援
データ可視化（ダッシュボード構築）設計、開発支援
New media format trials
Data-driven planning with hdy aaas

Hiring Activity

Steady20 roles · 7 in 30d

Department

Marketing

Design

Sales

Seniority

Mid

Director

Senior

Lead

Notable leadership hires: Art Director, Creative Director, Strategic Planning Director, Corporate Communications Director

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About TBWA HAKUHODO

TBWA HAKUHODO, established in 2006 as a Tokyo-based joint venture, operates as a full-service advertising agency bridging global creative methodology with local Japan market knowledge. They serve mid-to-large brands on integrated campaigns, from global Apple advertising initiatives to data-driven planning and CDP/DMP infrastructure for Japanese enterprise clients. The workforce leans marketing-heavy (17 of 22 open roles), with director and strategic-level hiring concentrated in creative and planning functions. Recent projects span integrated mass and digital campaigns, content IP development, and analytics infrastructure (dashboard design, POS/CRM data integration)—indicating a shift toward both creative production at scale and data-informed client solutions.

HeadquartersTokyo

Company Size201–500 employees

Hiring MarketsJapan

Frequently Asked Questions

What technology does TBWA HAKUHODO use for creative production?

Primary tools include Sora, Runway, and Midjourney for video and image generation; TouchDesigner and Unreal Engine for interactive design; DaVinci Resolve for color and editing; and Python/JavaScript for workflow automation. They're also experimenting with LoRA and ControlNet for prompt fine-tuning.

Is TBWA HAKUHODO hiring in 2024?

Yes. 22 active roles across marketing (17), design, HR, and sales. Leadership hires include Art Director, Creative Director, and Strategic Planning Director positions. All roles posted in Japan.

What projects is TBWA HAKUHODO working on?

Recent initiatives include global Apple advertising campaigns, AI-based production workflow construction, prompt design benchmarking, data-driven CDP/DMP platform implementation for clients, and new media format trials. Internal projects focus on dashboard development and business growth planning using customer databases.