T

TargetBay Tech Stack

Email, SMS, and reviews platform for ecommerce customer engagement

Technology, Information and Internet Atlanta, Georgia 51–200 employees Founded 2016 Privately Held

TargetBay operates a multi-channel marketing stack built on PHP, Laravel, and React, serving ecommerce merchants through email, SMS, and review management. The engineering and sales teams are equally represented in active hiring, while their pain points—inbox deliverability, blocklist management, and million-request-per-day scale—reveal a company navigating the operational friction of high-volume marketing infrastructure. Recent project focus on AWS consulting and landing page optimization suggests a shift toward deeper technical and conversion integration.

Tech Stack 33 technologies

Core StackPHP Laravel Magento MySQL JavaScript React Redux Webpack Klaviyo Canva Mailchimp HubSpot AWS Docker Kubernetes WooCommerce HTML5 CSS Flux Immutable.js JSON Web Token Babel npm Git Mailgun SparkPost HTML LAMP Stack Eloquent LinkedIn+2 more

What TargetBay Is Building

◆Challenges

Low inbox deliverability
Blocklist issues
Increasing email and sms subscriptions
Optimizing landing page experience
Handling terabytes of data
Handling million requests per day

▲Active Projects

Aws consulting and migration services
Lead generation strategy
Email and sms campaigns
Landing page experience

Hiring Activity

Decelerating10 roles · 2 in 30d

Department

Sales

4

Engineering

3

Marketing

3

Seniority

Mid

5

Senior

4

Lead

1

Company intelligence

Find more companies like TargetBay by tech stack, pain points and active projects

Get started free

About TargetBay

TargetBay is an ecommerce marketing platform headquartered in Atlanta that integrates email and SMS marketing, product reviews, and customer loyalty into a single suite. Founded in 2016, the company serves mid-market and enterprise ecommerce brands through its BayEngage and BayReviews products, with integrations across Shopify, BigCommerce, WooCommerce, and Magento. The product handles billions of emails annually and manages customer data across thousands of merchants. Engineering is built on a PHP and Laravel backend with React on the frontend, deployed on AWS with Docker and Kubernetes for scale.

HeadquartersAtlanta, Georgia

Company Size51–200 employees

Founded2016

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does TargetBay use?

TargetBay's backend runs PHP and Laravel with MySQL; frontend uses React, Redux, and Webpack. Infrastructure runs on AWS with Docker and Kubernetes. Email delivery integrates Mailgun and SparkPost; integrations with HubSpot, Klaviyo, and Mailchimp via API.

What platforms does TargetBay integrate with?

TargetBay integrates with Shopify, BigCommerce, WooCommerce, and Magento for ecommerce storefronts. Marketing integrations include HubSpot, Klaviyo, and Mailchimp. The platform supports 1000+ total integrations across its partner ecosystem.

Similar Companies in Technology, Information and Internet

Other companies in the same industry, closest in size

R

Ruby Labs

Technology, Information and Internet

C

Candidata ai

Technology, Information and Internet

K

Kanz

Technology, Information and Internet