Open-source intelligence and cultural insights for global brands
Synthesis combines public data with cultural analysis to surface consumer and market trends for major brands. The stack—Python, TypeScript, FastAPI, PostgreSQL, Airflow, Dagster—reflects a data-engineering operation built for ETL and modeling at scale, with GCP and AWS providing cloud infrastructure. Hiring velocity is accelerating across a balanced mix of data, engineering, design, and commercial roles, while active projects signal expansion into product (strategy suite launch, audience growth platforms) and geographic scaling (Americas client deepening, New York office growth).
Notable leadership hires: Strategy Director
Synthesis is a creative data consultancy founded in 2017, headquartered in Singapore with offices in New York and London. The firm specializes in open-source intelligence—aggregating and layering disparate public data sources to identify cultural shifts, consumer behavior patterns, and emerging market opportunities for enterprise brands. Core service lines include audience identification and activation (Synthesis Audiences), trend forecasting (Synthesis Trends), and long-term industry scenario planning (Synthesis Futures). The team combines data scientists, engineers, and cultural anthropologists to translate data into strategic recommendations for marketing, innovation, and product strategy.
Python, TypeScript, Node.js, FastAPI, Flask, PostgreSQL, GCP, AWS, Docker, Kubernetes, Apache Airflow, and Dagster for data orchestration and ML (scikit-learn, statsmodels).
Yes. Active roles span data, engineering, design, marketing, and sales across Singapore and the United Kingdom, with hiring velocity accelerating.
Synthesis is based in Singapore, founded in 2017, with additional offices in New York and London.
Other companies in the same industry, closest in size